Your businessâs success depends on how you prepare for the future. While business leaders of the past looked in the rear-view mirror to predict the road ahead, we must look at the greater forces affecting the social, business and economic world todayâmegatrends.Â
Our guest today is here to share a fresh, holistic way to think about tomorrow by preparing for it today: He calls it DRIVE. The DRIVE framework examines five interrelated megatrends:Â
⢠Demographic and social changes
⢠Resource scarcity
⢠Inequalities
⢠Volatility, complexity, and scale
⢠Enterprising dynamicsÂ
It is a great pleasure to welcome Mark Esposito, the author of âUnderstanding How the Future Unfolds: Using Drive to Harness the Power of Today’s Megatrendsâ.
Some great news as ever, Mark has kindly offered a copy of the book for the innovation show community, just sign up to our newsletter on www.theinnovationshow.io