Fred Jacobs is President and Founder of Jacobs Media. We have an honest no holding back chat about radio, the blockers to its future and indeed some ways it can survive in the future. Fred has emerged over the past two decades as one of radio’s leading visionaries. He founded Jacobs Media in 1983, when he had the notion that Album Rock could be fragmented by the creation of the Classic Rock format. Prior to launching the company, Fred spent the majority of his time designing and managing research projects as the Director of Research for the Radio and Publishing divisions for Frank N. Magid Associates, a leading research and consulting firm. Later, Fred became Director of Radio Research for the ABC-FM Owned and Operated Radio Stations. From there, Fred gravitated to the station side, becoming program director for legendary WRIF-FM in Detroit, before forming Jacobs Media. You can find Fred and his blog on http://jacobsmedia.com/ We also talk to Rory O’Farrell about his startup www.melosity.com. Melosity.com us the easiest way for musicians to collaborate online. Rory is ably support and mentored by Fred Karlsson, founder of Donedeal.ie. We get an insight into the product and Fred’s mentorship.