Shane Reilly is co-founder of Moyee Coffee in Ireland with Killian Stokes. Moyee Coffee is a social business supplying Ethiopian speciality coffee to offices, independent retailers and online subscribers since September 2016.
Their approach to changing the coffee industry is called FairChain, which is about leaving more value, profit and jobs in coffee-producing countries like Ethiopia.
Since the early November, Moyee has been running a pilot project in Ethiopia with blockchain pioneers bext360 to prove more than ever that coffee is capable of leading the way to a more honest, fairer society. The first ‘block’ in the chain has already begun and you can follow real-time payments to Ethiopian farmers for their coffee cherries.
This is nothing less than a revolution and the start of a project that will bring an unprecedented level of transparency in a profoundly unfair industry. The bext360 blockchain project will mean by next year all Moyee’s coffee will be fully blockchain-traceable from the washing station in Ethiopia to our retail and office customers in Europe.