In this special episode celebrating 10 years of Digital Transformation Playbook, David Rogers explores how digital transformation strategy has evolved, how AI is reshaping business models, and why platform competition and disruption remain central to leadership today.
Key Topics Covered
- Digital Transformation Playbook: What changed in 10 years?
- AI and the next wave of digital transformation
- Understanding business disruption in 2025
- Platform business models and network effects
- The Disruptive Business Model Map explained
- Value Train strategy and the HBO case study
- Leadership lessons for the AI era
When the book was first published, digital transformation was often misunderstood as a technology project. A decade later, it’s clear that digital transformation is about strategy, leadership, and redesigning business models to respond to continuous waves of change.
In this conversation, we explore:
- The evolution of digital transformation over the past decade
- Why AI is the latest wave (not the first)
- How business disruption really happens
- The Disruptive Business Model Map
- Platform business models and network effects
- Same-side vs cross-side network effects
- The HBO Go case study and Value Train strategy
- Why digital transformation is now a core leadership responsibility
📚 About David Rogers David Rogers is a Columbia Business School faculty member and one of the world’s leading experts on digital transformation strategy. His bestselling book Digital Transformation Playbook defined the discipline and reshaped executive thinking worldwide.
Find David: https://davidrogers.digital
🎙️ About Aidan McCullen Aidan McCullen is the host of The Innovation Show and an Irish and global keynote speaker on digital transformation, innovation, and business strategy. A former professional athlete turned innovation strategist, Aidan works with leaders and organizations navigating disruption, AI transformation, and platform competition. Through 650+ interviews with world-leading thinkers in strategy, technology, and leadership, he helps executives translate complex ideas into practical action. His focus areas include: Digital transformation leadership AI and business strategy Platform business models Disruptive innovation Organizational change
Find Aidan: https://thethursdaythought.substack.com
If you’re navigating AI transformation, platform competition, or business model innovation, this episode provides a clear strategic roadmap.