In this episode of the Corporate Explorer series, we dive into innovative business practices with Mann+Hummel’s CTO/CDO Charles Vaillant and Digital Ventures Manager Ellie Amirnasr. The guests discuss the pitfalls of applying traditional KPIs too early in new business ventures and advocate for non-financial progress metrics. They introduce the ‘Hunter Strategy’ for pursuing business validation and scaling within exploration-type projects. The conversation covers how to manage resource allocation efficiently, the evolution of their innovation framework, and essential advice for corporate explorers. This episode is sponsored by Wazoku, a leader in creating sustainable innovation ecosystems.
00:00 Introduction to Business Innovation
01:10 Sponsor Acknowledgment
01:49 Meet the Guests: Ellie Amirnasr and Charles Vaillant
02:54 Understanding Mann and Hummel
04:56 Challenges with Traditional Metrics
10:54 Hunter Strategy Explained
17:21 Implementing Effective Metrics
23:59 Resource Allocation in R&D
30:18 Advice for Corporate Explorers
34:47 Conclusion and Final Thoughts
Business Innovation, KPIs, Venture Management, Non-Financial KPIs, Innovation Ecosystems, Corporate Exploration, Growth Validation, Hunter Strategy, Mann and Hummel, Wazoku, Aidan McCullen, Ellie Amirnasr, Charles Vaillant, Corporate R&D, Digital Ventures, Strategic Metrics, Innovative Processes, Resource Allocation, R&D Investments, Corporate Transformation
Find Charles: https://www.linkedin.com/in/chvaillant/
Find Ellie: https://www.linkedin.com/in/ellie-amirnasr/
Find Aidan: https://www.linkedin.com/in/aidanmccullen/