Business Experiments with Sarah Spoto and Vincent Ducret

Posted 2 weeks ago Tagged

Stop Relying on Gut Feeling: How Business Experimentation Drives Innovation

In the ever-changing world of business, instinct can only take you so far. The latest episode of The Innovation Show dives deep into the world of data-driven innovation, exploring how business experimentation can de-risk new ventures and lead to success.

Our Corporate Explorers, Sarah Spoto (Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac) and Vincent Ducret (ChangeLogic), share their experiences implementing a groundbreaking business experimentation framework for General Motors in China.

This episode unpacks the importance of assumption analysis, prioritizing hypotheses, and iterative experimentation for making informed decisions based on real customer data, not just intuition.

You’ll also learn about:

The challenges of corporate innovation and how to overcome them
How to foster a culture of experimentation that embraces celebrating failures as learning opportunities
A real-world example of business experimentation in action

An image of Christine Griffin from Change Logic

EP530 Building an Ecosystem Playbook with Christine Griffin

Posted 1 month ago Tagged

Ever wondered how companies can leverage partnerships to drive innovation and deliver new value propositions to their customers? In this episode, we explore the art and science of corporate innovation ecosystems with Christine Griffin, a renowned expert in the field.

Christine unveils a powerful six-step process for crafting a winning ecosystem playbook. We delve into a compelling case study – Best Buy’s strategic shift from retail giant to home health services leader – to illustrate the power of this approach.

Discover how Best Buy leveraged acquisitions and partnerships to become a key player in the home health market. Learn the importance of understanding value creation, identifying market turning points, and mapping the ecosystem landscape. We’ll also explore how to assess financial flows, build a robust scaling path, and develop the capabilities needed for success.

This episode is a must-listen for corporate explorers and innovation leaders seeking to:

Develop successful partnerships
Drive co-innovation for customer value
Navigate the complexities of business ecosystems

Simon Hill and Aidan McCullen

The Power of Collective Intelligence with Simon Hill

Posted 3 months ago Tagged

Harnessing Global Creativity for Innovat The Power of Collective Intelligence with Simon Hill

Andrew Binns

"Strategy Manifestos" with Andrew Binns

Posted 7 months ago Tagged

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Welcome to part 2 of the Corporate Explorer series.

In this episode, titled “Strategy Manifestos,” join Andrew Binns as he delves into corporate exploration, sharing insights from the Corporate Explorer Fieldbook.

Brought to you by Wazoku, the Corporate Explorer series is designed to uncover the depth of insight and experience within corporations, beyond the realm of management gurus and academics. In May 2022, Andy attended a conference at Bosch that sparked the inspiration for this episode, revealing the wealth of knowledge within corporations about corporate exploration.

The episode kicks off with a discussion on turning high-level corporate statements into empowering Strategy Manifestos. Co-authored by long-time client Andreas Brandstetter, Chapter 1 explores the crucial role of manifestos in aligning senior leaders on strategic ambitions and communicating these ambitions effectively.

Andy shares personal experiences as a corporate explorer, emphasizing the importance of a clear strategy. The Strategy Manifesto, while not a replacement for detailed strategy plans, makes explicit the company’s strategic choices and provides the rationale for those decisions.

Discover the key element of the manifesto – portfolio allocation. Learn how companies can change their approach to R&D investment to focus on cross-business priorities, including areas of withdrawal or deliberate non-entry.

Moving on to the execution of the manifesto, Andy outlines five steps: developing a point of view, assembling facts and perspectives, drafting and iterating, addressing disagreements, and adapting for different audiences.

The episode concludes with five powerful approaches for corporate explorers to trigger change within their organizations. From outside-in exploration to cultivating sponsors, each approach requires time and commitment but holds the potential to create bottom-up pressure that shifts action at the top.

Tune in to “Strategy Manifestos” by Andrew Binns, part of the Corporate Explorer series sponsored by Wazoku, and gain actionable insights into driving innovation and strategy within your organization. Don’t miss this opportunity to explore the uncharted territories of corporate excellence!

For those interested in Wazoku, find Wazoku at www.wazoku.com

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