Cerberus

Cerberus Clients: Captive to Customers

Using the rational, analytical investment processes that most well-managed companies have developed, it is nearly impossible to build a logical case for diverting resources from known customer needs in established markets to markets and customers that seem insignificant or do not yet exist.

Killing Caterpillars & Backing Butterflies

As Clayton Christensen reiterated throughout his work, capable managers do not become incapable overnight; they act in what they believe is in the best interests of the organisation they serve. For the executives in Western Union, there was simply no way they could have anticipated that the telephone would ever get good enough to be a competitive threat. As the great innovator Buckminster Fuller said, “There is nothing in the caterpillar that tells you it will be a butterfly.” 

Brain puppeteer

Hacking the Brain, Trojan Rats and Cat-Seeking Missiles

You may have heard that hackers succeeded in hacking Elon Musk’s Starlink internet satellite network using a $25 homemade device. Security researchers have revealed how hardware vulnerabilities allow attackers to access the Starlink system and run custom code on the devices. Starlink (a division of Musk’s SpaceX) encourages hackers to attack its system to uncover security vulnerabilities by offering a bug bounty. We can be sure that Musk and co. Companies employ some of the best engineers on the planet to work in Tesla, Space X, Starlink and Neuralink. The fact that they were hacked so easily should worry us.

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