Innovating Within the Military: Challenge-Driven Innovation and Connected Intelligence
This episode of the Corporate Explorer, recorded in London during the launch of the Corporate Explorer field book and powered by Wazoku, features Stuart Laws from the UK’s Defense Innovation Unit. The discussion explores how challenge-driven innovation has transformed problem-solving within the military, moving away from a traditional idea-generation model to one that actively involves business units in framing their issues for more scoped and implementable solutions. Laws highlights the shift towards a more inclusive innovation approach, engaging employees, suppliers, startups, and universities, and leveraging Wazoku’s connected collective intelligence of over 700,000 global problem solvers. The episode also delves into the human aspects of innovation, including the creation of stakeholder personas to better understand and influence decision-makers, and the serendipitous discovery of solutions through cross-sector collaboration and challenge-driven initiatives. Laws shares insights on the necessity of a collaborative mindset in innovation, bringing public and private sectors together for impactful outcomes. The successes of this approach are exemplified in real-world applications, such as providing 5G coverage in hard-to-reach areas through a partnership between Defence, BT, and academic contributions.
00:00 Welcome to the Corporate Explorer: Innovating with Wazoku
00:43 Introducing Stuart Laws: Innovating in the Military
01:41 The Power of Challenge-Driven Innovation
04:12 Cross-Sector Innovation: Bridging Industries for Better Solutions
09:14 Marketing Personas: A Game-Changer for Innovation
12:55 Finding Solutions in Unexpected Places: The BT Story
15:13 Wrapping Up: The Future of Innovation with Wazoku
Find Stuart here: https://ideashadowcoaching.com