William Duggan is an expert on creativity from Columbia business school. He shares how great ideas don’t just happen. Innovation springs from creative thinking—a method of the human mind that we can study and learn.
Practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition.
These foundational ideas are not new and not unique. A privately controlled, market-based currency striving for zero risk is arguably the holy grail of multiple influential thinkers and Nobel laureates and the basis for many monetary and investment theories. What is new is that advancements in capital markets, when combined with new technologies, make it possible for society to facilitate old ideas in new ways.
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