Shane Reilly is co-founder of Moyee Coffee in Ireland with Killian Stokes. Moyee Coffee is a social business supplying Ethiopian speciality coffee to offices, independent retailers and online subscribers since September 2016. Â
Their approach to changing the coffee industry is called FairChain, which is about leaving more value, profit and jobs in coffee-producing countries like Ethiopia.Â
Since the early November, Moyee has been running a pilot project in Ethiopia with blockchain pioneers bext360 to prove more than ever that coffee is capable of leading the way to a more honest, fairer society. The first âblockâ in the chain has already begun and you can follow real-time payments to Ethiopian farmers for their coffee cherries.
This is nothing less than a revolution and the start of a project that will bring an unprecedented level of transparency in a profoundly unfair industry. The bext360 blockchain project will mean by next year all Moyeeâs coffee will be fully blockchain-traceable from the washing station in Ethiopia to our retail and office customers in Europe.