Business Experiments with Sarah Spoto and Vincent Ducret

Posted 12 months ago Tagged

Stop Relying on Gut Feeling: How Business Experimentation Drives Innovation

In the ever-changing world of business, instinct can only take you so far. The latest episode of The Innovation Show dives deep into the world of data-driven innovation, exploring how business experimentation can de-risk new ventures and lead to success.

Our Corporate Explorers, Sarah Spoto (Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac) and Vincent Ducret (ChangeLogic), share their experiences implementing a groundbreaking business experimentation framework for General Motors in China.

This episode unpacks the importance of assumption analysis, prioritizing hypotheses, and iterative experimentation for making informed decisions based on real customer data, not just intuition.

You’ll also learn about:

The challenges of corporate innovation and how to overcome them
How to foster a culture of experimentation that embraces celebrating failures as learning opportunities
A real-world example of business experimentation in action

Vanessa Ceia

Gathering Customer Discovery Data with Vanessa Ceia

Posted 1 year ago Tagged

Vanessa Ceia shares the critical shift needed for corporate explorers to succeed—moving from an inside-out to an outside-in mindset. Highlighting Corporate Explorer Field Book chapters, we discuss how customer discovery interviews can overcome inherent corporate biases.

George Glackin

George Glackin – Value Flows and Design Criteria Maps

Posted 1 year ago Tagged

This episode of the Corporate Explorer series focuses on developing compelling value propositions through the use of ‘value flows’ and ‘design criteria maps’, as explained by guest George Glackin.

Rita McGrath and Aidan McCullen on The Innovation Show

Rita McGrath: Designing Organisations for Innovation and Growth

Posted 1 year ago Tagged

In this final of a 4-part episode, Rita McGrath discusses her upcoming book focused on how organisations can design structures that empower decision-making at all levels, embracing a ‘permissionless’ approach to innovation.

Tony Ulwick and The Jobs To Be Done Canvas

Posted 1 year ago Tagged

Discover the key to successful innovation. Join Tony Ulwick, author of the Jobs To Be Done Canvas, as he shares how to define markets, uncover customer needs, and develop winning products. Learn the power of focusing on job execution and get inspired to create impactful solutions.

Image of Helen Edward

Helen Edwards – From Marginal to Mainstream Part 1

Posted 2 years ago Tagged

Helen Edwards book, “Marginal to Mainstream” shows why businesses, marketers and entrepreneurs need to break free from their ‘mainstream inhibition’ and turn their attention to the margins – to confront, evaluate and embrace the ‘strangeness’ of behaviours, ideas and ways of life at the fringes.

The-GAME-of-Innovation by David Cutler

David Cutler – The GAME of Innovation

Posted 2 years ago Tagged

David Cutler’s “The GAME of Innovation” book, shares a flexible methodology for designing powerhouse innovation GAMEs (Guidelines, Arena, Materials, Experience), Aligning teams with five problem-solving “lenses.

Don’t Eat Your Seed Corn: Tenant Farmers Don’t Pick Up Rocks

Posted 2 years ago Tagged

“Tenant farmers don’t pick up rocks.” Just as tenant farmers, who have short-term leases on the land they cultivate, lack the incentive to invest in long-term improvements like clearing the fields of rocks, some leaders with increasingly short tenures hesitate to make crucial investments in the future of their organisations. Rather than focus on initiatives that require time and resources to bear fruit, they often shutter them, earn a bonus on their efforts, and are out the gate before the lack of seedcorn becomes apparent. Consequently, the organisation becomes stuck in a cycle of short-term gains, missing out on the long-term benefits that arise from seedcorn investments and productivity programmes akin to picking up rocks.

Image of Marty Cagan author of Empowered_

Marty Cagan – Empowered: Ordinary People, Extraordinary Products

Posted 2 years ago Tagged

Marty Cagan.has long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to his bestselling book INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to leverage the potential of their people to innovate truly: product leadership. 

Image of Bill Aulet Disciplined Entrepreneurship

Bill Aulet – Disciplined Entrepreneurship

Posted 2 years ago Tagged

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

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