Tony Ulwick and The Jobs To Be Done Canvas

Discover the key to successful innovation. Join Tony Ulwick, author of the Jobs To Be Done Canvas, as he shares how to define markets, uncover customer needs, and develop winning products. Learn the power of focusing on job execution and get inspired to create impactful solutions.

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Helen Edwards – From Marginal to Mainstream Part 1

Helen Edwards book, “Marginal to Mainstream” shows why businesses, marketers and entrepreneurs need to break free from their ‘mainstream inhibition’ and turn their attention to the margins – to confront, evaluate and embrace the ‘strangeness’ of behaviours, ideas and ways of life at the fringes.

The-GAME-of-Innovation by David Cutler

David Cutler – The GAME of Innovation

David Cutler’s “The GAME of Innovation” book, shares a flexible methodology for designing powerhouse innovation GAMEs (Guidelines, Arena, Materials, Experience), Aligning teams with five problem-solving “lenses.

Don’t Eat Your Seed Corn: Tenant Farmers Don’t Pick Up Rocks

“Tenant farmers don’t pick up rocks.” Just as tenant farmers, who have short-term leases on the land they cultivate, lack the incentive to invest in long-term improvements like clearing the fields of rocks, some leaders with increasingly short tenures hesitate to make crucial investments in the future of their organisations. Rather than focus on initiatives that require time and resources to bear fruit, they often shutter them, earn a bonus on their efforts, and are out the gate before the lack of seedcorn becomes apparent. Consequently, the organisation becomes stuck in a cycle of short-term gains, missing out on the long-term benefits that arise from seedcorn investments and productivity programmes akin to picking up rocks.

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Marty Cagan – Empowered: Ordinary People, Extraordinary Products

Marty Cagan.has long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to his bestselling book INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to leverage the potential of their people to innovate truly: product leadership. 

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Bill Aulet – Disciplined Entrepreneurship

Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

Dragon attacking a ship

Here Be Dragons: Embracing Uncertainty

To successfully navigate the new world, we must humbly accept; that we don’t know what we don’t know. Like the mapmakers of the past, we must accept that accepting ignorance had to come before embracing knowledge. In the business world, this means a departure from the world of a five-year plan (map) in favour of the uncertain harbour of a five-year direction, where an organisational North Star serves as a magnetic force. This new mental map leaves enough room for uncertainty, deviation and exploration, just like the Ribeiro map.

The-Corporate-Explorer-in-The-Field-with-Balaji-Bondili-and-Andrew-Binn

The Corporate Explorer in The Field – Balaji Bondili and Andrew Binns

In Chapter 5 of the Corporate Explorer, Binns, Tushman and O’Reilly share how a Corporate Explorer created a new business inside the consulting and accounting firm Deloitte.
His new unit, Deloitte Pixel, uses the “wisdom of crowds” to solve complex management problems. Ice are joined by Balaji Bondili.

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