Venture capitalist Alex Lazarow shows in this insightful and instructive book, this Silicon Valley “gospel” is due for a refresh–and it comes from what he calls the “frontier,” the growing constellation of startup ecosystems, outside of the Valley and other major economic centres, that now stretches across the globe.
Rob Fitzpatrick is author of “The Mom Test, How to talk to customers & learn if your business is a good idea when everyone is lying to you”
His book details how customer conversations go wrong and how we can do better.