Dr Alison Campbell is Director of Knowledge Transfer Ireland, responsible for the knowledge transfer system. Steven Lock is an award-winning television producer, while producing a documentary on farming he spotted an opportunity and Grassometer was born.

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The guys tell us about how they met, found common interest, built a company and create a culture of play and innovation.

We talk to the great Seth Godin in a warts and all chat about the state of the nation. We talk about his mindset, we discuss how his books have not dated and how they are as relevant today as they were ten years ago.

We talk about parenting, digital marketing and how the product IS the marketing in today’s world.

Well worth a listen.

This is the title track for the new show.