The map is not the territory means that the description of something is not the reality of that something. The model is not reality, or in the context of this Thursday Thought, when a group of consultants who know very little about your organization design a strategy, it does not mean that strategy will succeed. In fact, because they do not know the inner workings of not only your industry, or the realities of the territory of your organization, coupled with the reality that they often do not include key people in designing the map, many consultants design bum maps. Is it any wonder that 75% of transformational efforts fail? (I always believe it is more because some organizations will not admit such failure)