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Gregory Berns Solomon Asch Archives - The Innovation Show
Image of a brain

The Pain of Disagreement

Disagreement is painful. Burns’ work suggests that not only are our brains not wired for truly independent thought, but it takes a huge amount of effort to overcome the fear of standing up for one’s own beliefs and speaking out. Those people who speak up with the intention to course correct the business before a calamity should be welcomed, but they are often ostracised and outcast.

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