What if Nokia saw the iPhone coming—and still couldn’t stop it?
In this episode, former Nokia strategy and market intelligence leader Timo Partanen shares an insider view of the company’s internal iPhone threat briefing. Nokia had tracked Apple for years and anticipated the hardware shift—but underestimated the power of Apple’s ecosystem, partnerships, and business model.
We explore why warnings didn’t translate into action, how internal silos shaped decision-making, and what modern leaders can learn about disruption, strategy execution, and platform thinking.