Ian Morrison Part 2 of The Second Curve

Ian and the host, Aidan McCullen, explore how companies past and present have navigated the transition from the ‘first curve’ – a state of established practices and security – to the ‘second curve’ of innovation and adaptation in the face of new technologies and markets. They discuss examples of organisations like HR Block, SGI (Silicon Graphics), and Volvo, and how they’ve managed to pivot or struggled with these shifts.

Ian offers profound insights into the societal move towards a knowledge economy, the importance of venture capital in disruptive innovation, consumer empowerment, and the geographical shift in economic power towards the Asia-Pacific region. Furthermore, they discuss the importance of organisational culture in adapting to change, the challenges of measuring success on the second curve, and the personal and societal impacts of these transitions.

The conversation concludes by emphasising the need for individuals and organisations to embrace uncertainty, leverage existing competencies, and prepare for a future that prioritises hyper-effectiveness and adaptive skills. 


00:00 Introduction to the Second Curve

00:31 Understanding the Shift from First to Second Curve

00:56 The Impact of the Second Curve on Organizations

01:44 The Second Curve and the Post-Industrial Economy

02:10 The Role of Knowledge in the Second Curve

02:48 The Power of Disruptive Innovation

03:03 The Shift in Consumer Power

03:34 The Geographic Transformation of the Second Curve

04:36 The Importance of People in the Second Curve

05:31 The Second Curve Mindset

06:25 The Dilemma of the Second Curve

09:02 The Role of Technology in the Second Curve

15:06 The Impact of the Second Curve on Individuals

18:24 The Future of the Second Curve

48:19 Conclusion: Embracing the Second Curve


Find ian here: http://ianmorrison.com


Positive SSL