Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans.

Our guest is Chief Xperience Officer (CXO) and Managing Partner at Solutions Unlimited. He is the author of the wonderful book Start Reverse.

In this must-listen chat, Andre tells us about the philosophy of starting in reverse, of flipping marketing on its head to become “customering”.

Customering means starting with the customer every touchpoint of your brand. Andre tells us this means empowering your people and including them as main vehicles to the customer.

We talk experience economy, in-store experience, business as theatre, leaders as directors and workers as cast members.

We chat about the purpose economy, including how we must have our own personal purpose to align with that of an organisation.

Andre tells us about EPIC leadership, reverse leadership, game-changing brands, game-changer principles and thinking in 5D. This is an awesome interview.

“There are no markets; there are only customers! Therefore, we must stop marketing in all of its manifestations. Think reverse and start customering.”

Find out about Andre and the book here:

http://startreverse.com/product/reverse-journey-book-2/

Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans.

Our guest is Chief Xperience Officer (CXO) and Managing Partner at Solutions Unlimited. He is the author of the wonderful book Start Reverse.

In this must-listen chat, Andre tells us about the philosophy of starting in reverse, of flipping marketing on its head to become “customering”.

Customering means starting with the customer every touchpoint of your brand. Andre tells us this means empowering your people and including them as main vehicles to the customer.

We talk experience economy, in-store experience, business as theatre, leaders as directors and workers as cast members.

We chat about the purpose economy, including how we must have our own personal purpose to align with that of an organisation.

Andre tells us about EPIC leadership, reverse leadership, game-changing brands, game-changer principles and thinking in 5D. This is an awesome interview.

“There are no markets; there are only customers! Therefore, we must stop marketing in all of its manifestations. Think reverse and start customering.”

Find out about Andre and the book here:

http://startreverse.com/product/reverse-journey-book-2/

In this eye-opening chat, we realise how we can improve our company by changing our language.

We look at the problems, there are a lot of them:

90% of American Companies have a recognition programme Yet, most workers receive no recognition!

The No.1 reason people leave their jobs is not feeling appreciated 67% say more motivated by praise than anything else Labour turnover is one of the significant causes of declining productivity and sagging morale

Visible costs to turnover:

• Termination
• Advertising 
• Recruitment
• Candidate travel
• Interviews
• Assignment
• Orientation 
• Relocation

More importantly, we explore the solutions with the 5 languages of appreciation:

• Words of Affirmation
• Quality Time 
• Acts of Service 
• Tangible gifts
• Physical Touch

Enjoy and find out more about Dr Paul White here: http://www.drpaulwhite.com/

Larry Osborne is a senior and teaching pastor at North Coast Church, acclaimed as one of the most influential and innovative churches in America. Under his leadership, the church has grown from 128 to over 12,000 on a weekend.

With Larry’s success with innovating in a traditional organisation, many leading CEOs and organisation sought out his formula. On this show, we discuss that formula.

Larry’s books include Sticky Teams, Sticky Church, Sticky Leaders, Mission Creep, and today’s focus Innovation’s Dirty Little Secret: Why Serial Innovators Succeed Where Others Fail.

With innovation, there’ll always be more failures than successful innovations. When it comes to our own innovation efforts, we focus on the outlier; we turn a blind eye. We think we are different; we are sure our ideas will succeed. Larry shares a framework and some practical concepts on how to give innovation the best chance to succeed in any organisation.

Larry Osborne is a senior and teaching pastor at North Coast Church, acclaimed as one of the most influential and innovative churches in America. Under his leadership, the church has grown from 128 to over 12,000 on a weekend.

With Larry’s success with innovating in a traditional organisation, many leading CEOs and organisation sought out his formula. On this show, we discuss that formula.

Larry’s books include Sticky Teams, Sticky Church, Sticky Leaders, Mission Creep, and today’s focus Innovation’s Dirty Little Secret: Why Serial Innovators Succeed Where Others Fail.

With innovation, there’ll always be more failures than successful innovations. When it comes to our own innovation efforts, we focus on the outlier; we turn a blind eye. We think we are different; we are sure our ideas will succeed. Larry shares a framework and some practical concepts on how to give innovation the best chance to succeed in any organisation.

Only 33% of people in the USA and 15% Worldwide are engaged in the workplace. We discuss how great leaders can manage their people like a portfolio, they develop their people by enabling them to learn, leap and repeat.

We discuss how organisations can build an ecosystem where people will disrupt themselves in the short-term for the growth of the organisation in the long term.

In this great chat, we discuss some exemplars of personal and organisational disruption.

Whitney shares the principles of personal disruption which we can apply to ourselves to lead more exciting and meaningful careers and lives.

You can find out more about Whitney, her books and the “Disrupt Yourself” podcast at the following links: https://whitneyjohnson.com/ https://whitneyjohnson.com/books/ https://whitneyjohnson.com/disrupt-yourself-podcast/