Alex Osterwalder explains AI value proposition design on The Innovation Show with Aidan McCullen

EP 669 Alex Osterwalder: How to Use AI to Augment Value Proposition Design (Without Creating AI Slop)

AI writes brilliant sales decks once you feed it the right ingredients. Alex Osterwalder explains the four artifacts teams must build first, how the new Value Stack ranks benefits using Gmail as the example, and why marketers are becoming overseers of AI agents.

Henry-Mintzberg

Henry Mintzberg – Bedtime Stories for Managers

In this insightful episode of The Innovation Show, we sit down with legendary management thinker Henry Mintzberg to explore his latest work, Bedtime Stories for Managers. Mintzberg shares profound yet practical wisdom on leadership, strategy, and organizational culture, blending humor and insight in his signature storytelling style.

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Helen Edwards – From Marginal to Mainstream Part 2

Helen Edwards joins us for part 2 of a 2-part episode on her book, “From Marginal to Mainstream Why Tomorrow’s brand growth will come from the Fringes – and How to get there first.”

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Helen Edwards – From Marginal to Mainstream Part 1

Helen Edwards book, “Marginal to Mainstream” shows why businesses, marketers and entrepreneurs need to break free from their ‘mainstream inhibition’ and turn their attention to the margins – to confront, evaluate and embrace the ‘strangeness’ of behaviours, ideas and ways of life at the fringes.

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