Our guest is the author of “Behemoth, Amazon Rising Power and Seduction in the Age of Amazon”, Robin Gaster
He explores plenty of questions:
Where did Amazon come from?
How did it grow so big so fast?
What can we learn from the history?
Can we distill key lessons about objectives, strategy, tactics, and especially corporate culture?
Where is Amazon going?
What will it look like ten years from now?
What should we – the collective we – do about it?
Is Amazon a threat? Should we simply applaud?
Are there characteristics to worry about?
And if so, what should we do?