Rob Fitzpatrick The Mom Test

EP 231: The Mom Test with Rob Fitzpatrick

Rob Fitzpatrick is author of “The Mom Test, How to talk to customers & learn if your business is a good idea when everyone is lying to you”
His book details how customer conversations go wrong and how we can do better.

Image of Dan Toma The Corporate startup author

EP 230: The Corporate Startup: How established companies can create successful innovation ecosystems with Dan Toma

There is now more pressure on established companies to innovate. The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.