Business Experiments with Sarah Spoto and Vincent Ducret

Stop Relying on Gut Feeling: How Business Experimentation Drives Innovation

In the ever-changing world of business, instinct can only take you so far. The latest episode of The Innovation Show dives deep into the world of data-driven innovation, exploring how business experimentation can de-risk new ventures and lead to success.

Our Corporate Explorers, Sarah Spoto (Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac) and Vincent Ducret (ChangeLogic), share their experiences implementing a groundbreaking business experimentation framework for General Motors in China.

This episode unpacks the importance of assumption analysis, prioritizing hypotheses, and iterative experimentation for making informed decisions based on real customer data, not just intuition.

You’ll also learn about:

The challenges of corporate innovation and how to overcome them
How to foster a culture of experimentation that embraces celebrating failures as learning opportunities
A real-world example of business experimentation in action

Teresa M. Amabile

Teresa Amabile – The Progress Principle

Teresa Amabile, author of ‘The Progress Principle,’ sharesher extensive research on motivation and emotions in the workplace.

Girl with a finger on her lips

When Good People Go Quiet: A Swiss Cheese Model of Idea Penetration

Swiss cheese Model for Ideas Aidan McCullen. Have you noticed a colleague who was once full of ideas, who has gone unusually quiet? Perhaps you may assume they are just disinterested? You may think they are having a bad day? Perhaps instead, they have fallen prey to a corporate lobotomy? Perhaps they are worn down? Perhaps they just couldn’t be bothered any more.

Rob Fitzpatrick The Mom Test

EP 231: The Mom Test with Rob Fitzpatrick

Rob Fitzpatrick is author of “The Mom Test, How to talk to customers & learn if your business is a good idea when everyone is lying to you”
His book details how customer conversations go wrong and how we can do better.

Elvin Turner

EP 229: Be Less Zombie: How Great Companies Create Dynamic Innovation, Fearless Leadership and Passionate People with Elvin Turner

Elvin Turner goes behind the scenes of some of the world’s most innovative companies and decodes the tools, hacks and approaches that help their managers systematically spark ingenuity, agility, and profitable creativity at scale.

Positive SSL