For centuries, people have searched for ways to access inspiration and streamline content creation. Whether praying to the muses or shutting themselves into dark rooms, authors use trial and error to find the methods that work for them.

What if we could apply cognitive science principles to determine our own perfect methods for creativity and productivity?

We welcome the author of “Writing to Be Understood, Subscription Marketing, The Workplace Writer’s Process and the focus of today’s episode  “The Writer’s Process: Getting Your Brain in Gear”, Anne Janzer

We talk about:

• Behavioural writing sciences
• Anne’s 2 writing systems, The Muse and the Scribe
• The focus and discipline of the Scribe
• The intuition, creativity, and empathy of the Muse
• Attention and focus strategies
• Flow
• Managing time
• Self-discipline and procrastination
• The 7 step writing process
• The drafting period
• The revision period
• What type of editor
• The biases we will encounter
• Feedback
• Corporate Writing

More about Anne here:

https://annejanzer.com/writers-process/

As the forces of globalisation, automation, and artificial intelligence combine to disrupt every field and every career, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star.

Carmine Gallo is the bestselling author of many titles including Talk Like TED, The Presentation Secrets of Steve Jobs, The Storytellers Secret and the focus of today’s show “Five Stars: The Communication Secrets to Get from Good to Great”

We talk:

• Persuasion offering a competitive advantage
• We need to focus on a specific and time specific goal
• What we can learn from John F. Kennedy
• The NASA story
• Interview skills
• Why we should keep our presentations brief
• Verbal content versus visual content
• Corporate storytelling
• The Pathos Principle
• Origin Stories
• The element of struggle
• The example of Nike
• Psychological Safety
• The use of simple language
• Winston Churchill
• John Chambers, Cisco CEO, Emeritus

More about Carmine and his books here:

http://www.carminegallo.com

The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process.

Today’s guest is the founder of SalesBrain, the world’s first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today’s guest makes understanding the complex science of persuasion simple.

We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages.

This strategy of persuasion is useful in both business and personal success. 

Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoise

This strategy of persuasion is useful in both business and personal success. 

Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoisé

• We share some of the 188 cognitive biases
• We talk recency bias and primacy bias
• We share the candy equation, the gain maximisation bet and the loss avoidance bet
• We discuss how the biases can be unlocked to maximise our sales or marketing messages
• Patrick shares what is happening with our brains and our emotions and how they impact and guide our choices
• Patrick shows how marketers need to create the emotion that nudges people towards your product and brand
• Patrick discusses how we can unlock sales using the Salesbrain models and NeuroMap
• Patrick shares the 6 stimuli for persuasive messages
• We discuss the 6 persuasion elements and the 7 persuasion catalysts

More about Patrick Renvoisé and Neuromarketing here:

https://www.salesbrain.com/

The book is here:

http://a.co/d/gxUGe0H

Many of us feel uneasy with the lack of recognition that our community, city, region or country receives internationally and with the stereotypes and outdated clichés by which “outsiders” define us. This has probably been the case for as long as man exists, but in today’s world with its global connections and social media, it is becoming more apparent, more relevant and more frustrating; to citizens generally, but in particular to policymakers, public administrators, leaders and representatives in public, private and civil society sectors.

Why this is so and what to do about it is the focus of today’s show. We will discuss the topic of community reputation. For communities to be admired, they need a sense of belonging and purpose in order to do amazing imaginative things befitting their character while captivating others.

Our guest is an international adviser, scholar, speaker and author of “Imaginative Communities: Admired cities, regions and countries” Dr Robert Govers

We discuss:

• Place reputation, how it impacts other’s view of us and our view of ourselves
• “Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another.” – Napoleon Hill. People can be influenced by how others speak about them and then it can become a self-fulfilling prophecy.
• Globalization: In 2000, 2/3s of the worlds online population was from North America and Europe. In 2010 2/3s of the worlds online population was from elsewhere
• How countries, regions and cities can no longer compete based on functional characteristics like accessibility, service levels and other advantages
• How interconnectedness and globalisation have led to homogeneity so imagination can be a competitive advantage?
• “Imagination is its own form of courage” – Frank Underwood, House of Cards
• How it takes courage to paddle your own canoe, just like business, just like life
• Kazakhstan and the “Stan Effect”
• Collaboration as a key to gain maximum benefit from imagination
• The story about Oslo’s future library
• “The true meaning of life is to plant trees, under whose shade you do not expect to sit.”
• Estonia as an imaginative community
• The little-known country of Bhutan and its gross national happiness
• Most of our listeners are in the USA so let’s share the imaginative virtues that founded America?
• Communicating communities, you can’t advertise this, it is pull and not push
• Communities addressing existing clichés and stereotypes?
• Finland (hello to our listeners on Business FM) where they developed their own set of emojis
• Communities are built on mental Models: Schema and Schemata
• How we limit information processing and selective learning by applying five filters?
• How mainstream Media also plays a huge part
• The 2006 World Cup hosted by Germany and Germany’s goal to change its reputation to be one that is much more friendly than perceived
• How marketing requires reputation and reputation leads to sharing of great experiences
• Like any strategy, we tend to focus on short-term returns on investment. This is a long game you want perceptions to seep into the consciousness of outsiders

More about Robert here: https://rgovers.com/ and https://www.imaginativecommunities.com/contents/

More shows like this:

http://www.theinnovationshow.io/2018/01/31/ep-82-experience-economy-business-provocateur-joseph-pine-ii/

“The digital transformation is over. We live in an age where digital is the default setting. Anyone who is yet to transform is either obsolete or on the way there.” – Andy Swann

The modern world and old organizations are not compatible. Right now, we’re communicating, thinking, collaborating, sharing, working and playing in ways that couldn’t have been imagined two decades ago, yet somehow many of our businesses and the structures employed to operate them remain the same, carrying on in the way they always have. There are many reasons why this is completely unsustainable and we’re going to explore these as we journey through what makes a human workplace.

The human workplace is one that adapts, innovates fast, involves everyone, communicates, understands and acts in perpetuity. It creates relationships rather than transactions. People are emotional, responsive, individual. That’s what our organizations need to be, creating a story and telling it in their own way.

Our guest is the author of The Human Workplace: People-Centred Organizational Development, Andy Swann

We talk:

• The Startup Myth
• Collective Energy
• Purposeful Organisations
• The definition of A human workplace
• Connection with community
• Agility
• Complex, dispersed organizations
• Purpose = Survival + X
• When the community thrives, the organization thrives.
• The problem with hierarchy (is not what you think)
• The organisation as a platform
• Just enough structure to thrive
• Holes and wholes?
• Scaling up startups and the Dunbar number.
• Why and how does personal purpose come before company purpose?

More about Andy Swann here:

https://andyswann.co.uk/