Why Tesla is opening Restaurants, Why Michelin has a Food guide? “My Complements to the Strategist” Posted 3 years ago Tagged Aidan McCullen Blog Aidan McCullen Innovation Aidan McCullen Undisruptable Michelin and the Michelin Guide The Strategy behind the Michelin Guide What are Complements Why Tesla is Opening restaurants Why Tesla is opening Restaurants, Why did Michelin Start a Food guide, the answer lies in complements.