Predator Movie

“The Predator Effect”‚Äč: Burning Budget on Buy-In

The consultation, the strategy and the sign off are all important parts of the process, but the real change only happens when the rubber hits the road. If you spend all your budget on the script, the expert opinions and the cast and skimp on the execution you fall prey to what I call “The Predator Effect”. Execution without strategy is better than strategy without execution. We learn from execution, what works and equally, if not more valid, what doesn’t work.

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