Blue Footed Booby

The Booby Trap: Respecting Rituals for Corporate Change makers

The Blue-Footed Booby has evolved to no longer build a nest in which to lay their eggs. The modern Booby lays eggs on the ground. Therefore, this ritual is decorative, it serves no practical purpose, it is a remnant of their evolutionary ancestor.So what has this got to do with corporate culture and corporate innovation? Quite a lot, I believe.