Just as innovation-focused restaurants have realised it is better to structure reinvention in a different way to repetition, established companies must empower different teams to manage and conduct reinvention efforts within their organisations. Once they have stumbled upon a successful product, then they can transfer it to an execution team to perfect, refine and replicate. These are different modes of being, thinking and measuring.
The brain divides the world into 2 spaces, up and down. Up encourages us to seek out more, down encourages us to protect what we already have.