Corporate Kitchens: Recipes for Success: Reinvention and Repetition

Just as innovation-focused restaurants have realised it is better to structure reinvention in a different way to repetition, established companies must empower different teams to manage and conduct reinvention efforts within their organisations. Once they have stumbled upon a successful product, then they can transfer it to an execution team to perfect, refine and replicate. These are different modes of being, thinking and measuring.

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