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This episode offers practical guidance for teams and organisations who are serious about success in the modern economy.
With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of “fitting in” and “going along” spells doom in the knowledge economy.
Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process.
People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. Today we explore a culture of psychological safety and provide a blueprint for bringing it to life.
We explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes nurture the level of engagement and candour required in today’s knowledge economy How can we fertilise creativity, clarify goals, achieve accountability, redefine leadership, and much more.
Psychological safety helps bring about this most critical transformation.
We welcome the author The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth and the mother of the concept of Psychological safety, it gives me great pleasure to welcome Amy C. Edmondson
More about Amy here: https://www.hbs.edu/faculty/Pages/profile.aspx?facId=6451
Today’s episode offers innovators, entrepreneurs creatives and marketing professionals a non-tech guide to artificial intelligence and machine learning —twin technologies that stand poised to revolutionise the way we exist in business and life.
The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not.
The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not.
Today we will touch on how we can take advantage of AI’s unparalleled and rapidly expanding power.
We will look at
- How we can use AI and ML in ways that speak to the human spirit?
- How to we translate cold technological innovation into creative tools that forge deep human connections?
Written by a team of experts at the intersection of neuroscience, technology, and marketing the book we will discuss today is a must have for anyone looking at where innovation, marketing, branding and creativity is going next.
We welcome the author of AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales, Dr A.K. Pradeep