Helen Edwards joins us for part 2 of a 2-part episode on her book, “From Marginal to Mainstream Why Tomorrow’s brand growth will come from the Fringes – and How to get there first.”
Helen Edwards book, “Marginal to Mainstream” shows why businesses, marketers and entrepreneurs need to break free from their ‘mainstream inhibition’ and turn their attention to the margins – to confront, evaluate and embrace the ‘strangeness’ of behaviours, ideas and ways of life at the fringes.
It is a sincere pleasure to welcome the author of “Own Your Work Journey!: The Path to Meaningful Work and Happiness in the Age of Smart Technology and Radical Change.” Edward D. Hess
We are joined by he author of “Life is a Metaphor: Metaphors, Stories and Musings for the Heart”, George Pransky, joined by his wife and long-time business partner Linda Pransky
What is the purpose of mind-wandering? The aim is to improve the efficiency of your generative model. Author of “The Hidden Spring”, Mark Solms explains.
“The more humble the person, the greater the leadership potential.” – Dr Robert Hogan (Hogan Assessments)
David Cutler’s “The GAME of Innovation” book, shares a flexible methodology for designing powerhouse innovation GAMEs (Guidelines, Arena, Materials, Experience), Aligning teams with five problem-solving “lenses.
Charles Conn’s concept is modelled after innovative companies such as Patagonia which are not afraid to step out into risk using small moves that build capabilities, assets and understanding. The imperfectionist strategy creates opportunities unavailable to those with conventional strategic thinking based on old structural models.
Today’s book shows, through empirical analysis and the experiences of dozens of companies that have successfully made multiple big moves, that to dramatically improve performance, you have to overcome incrementalism and corporate inertia.
We welcome Chairman of the McKinsey Global Institute and Author of “Strategy beyond the hockey Stick” Sven Smit
Marty Cagan.has long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to his bestselling book INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to leverage the potential of their people to innovate truly: product leadership.