Aidan McCullen and Eric von Hippel dive deeper into the concept of Free User Innovation. They explore the division of labor between users and producers, showcasing how pioneering users drive market creation while manufacturers refine and scale innovations. Through compelling anecdotesāfrom the origins of the heart-lung machine to the rise of mountain bikingāthis conversation unveils the critical role of user-led innovation in shaping industries.
This episode of the Corporate Explorer series focuses on developing compelling value propositions through the use of ‘value flows’ and ‘design criteria maps’, as explained by guest George Glackin.
Clayton Christensen, author and professor at Harvard Business School tells a great story about some […]