Challenge-Driven Innovation with Bea Schofield

This episode of the Corporate Explorer series features a discussion with Bea Schofield, a specialist in Challenge-Driven Innovation (CDI), and various co-authors of the ‘Corporate Explorer Field Book’.

The podcast, supported by Wazoku, delves into how large organisations can foster innovation through a sustainable ecosystem using ‘Connected Collective Intelligence’. The conversation focuses on the principles of CDI, detailing a framework dubbed ‘LASSO’ for crafting effective challenges that stimulate creative solutions. It underscores the importance of setting clear boundaries to fuel creativity, ensuring challenges are actionable and specific, and aligning them with strategic goals to facilitate ownership and support within the organisation. The episode also covers strategic challenge framing, stakeholder engagement, solution evaluation, and prioritisation, offering insights into blending creativity with systematic processes for corporate innovation. Bea Schofield shares her perspective on the role of corporate innovators and the necessity of balancing ideation with execution to drive meaningful organisational change. 

00:00 Welcome to the Corporate Explorer Series: Launching the Field Book

00:15 Introducing Wazoku: Powering Sustainable Innovation

01:07 Diving Into the World of CDI with Bea Schofield

03:59 Exploring the LASSO Framework for Effective Challenges

07:44 The Importance of Support and Ownership in Innovation

17:19 Navigating Corporate Innovation: Strategies and Tools

20:41 Selecting the Right Channels for Innovation Challenges

21:58 Wrapping Up and Where to Find Bea Schofield

Corporate Explorer Series, Innovation Ecosystems, CDI (Challenge Driven Innovation), Connected Collective Intelligence, Ideation Process, Challenge Design, LASSO Framework, Problem Solving,  Collaboration,  Corporate Innovation

Andrew Binns

"Strategy Manifestos" with Andrew Binns

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Welcome to part 2 of the Corporate Explorer series.

In this episode, titled “Strategy Manifestos,” join Andrew Binns as he delves into corporate exploration, sharing insights from the Corporate Explorer Fieldbook.

Brought to you by Wazoku, the Corporate Explorer series is designed to uncover the depth of insight and experience within corporations, beyond the realm of management gurus and academics. In May 2022, Andy attended a conference at Bosch that sparked the inspiration for this episode, revealing the wealth of knowledge within corporations about corporate exploration.

The episode kicks off with a discussion on turning high-level corporate statements into empowering Strategy Manifestos. Co-authored by long-time client Andreas Brandstetter, Chapter 1 explores the crucial role of manifestos in aligning senior leaders on strategic ambitions and communicating these ambitions effectively.

Andy shares personal experiences as a corporate explorer, emphasizing the importance of a clear strategy. The Strategy Manifesto, while not a replacement for detailed strategy plans, makes explicit the company’s strategic choices and provides the rationale for those decisions.

Discover the key element of the manifesto – portfolio allocation. Learn how companies can change their approach to R&D investment to focus on cross-business priorities, including areas of withdrawal or deliberate non-entry.

Moving on to the execution of the manifesto, Andy outlines five steps: developing a point of view, assembling facts and perspectives, drafting and iterating, addressing disagreements, and adapting for different audiences.

The episode concludes with five powerful approaches for corporate explorers to trigger change within their organizations. From outside-in exploration to cultivating sponsors, each approach requires time and commitment but holds the potential to create bottom-up pressure that shifts action at the top.

Tune in to “Strategy Manifestos” by Andrew Binns, part of the Corporate Explorer series sponsored by Wazoku, and gain actionable insights into driving innovation and strategy within your organization. Don’t miss this opportunity to explore the uncharted territories of corporate excellence!

For those interested in Wazoku, find Wazoku at www.wazoku.com

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Elvin Turner goes behind the scenes of some of the world’s most innovative companies and decodes the tools, hacks and approaches that help their managers systematically spark ingenuity, agility, and profitable creativity at scale.

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