We’re thrilled to have a special return in our series as we reconnect with the visionary author of “Outthink the Competition,” Kaihan Krippendorf! 📚✨

In this episode, we dive into the updated 2011 version of his groundbreaking book, exploring the power of outthinking the competition and the secrets to sustained success. 🔍🚀

🔥 Key Highlights:

• Unveiling the essence of “Outthink the Competition” in a 3-minute media segment: What sets outthinkers apart?
• Exploring an intriguing example of an outthinker that left competitors in the dust.

💡 Challenges for Outthinking Your Competition:

1. Recognizing where rigidity has taken hold.
2. Finding the elusive “fourth option” that others overlook.
3. Evaluating the superiority of the new strategy.
4. Slowing down competitors’ ability to emulate your innovation.

🌐 Outthinking Google: Analyzing Google’s success through the outthinker lens—how they broke the mold and created a competitive buffer.

🔄 Forces Reshaping the Competitive Landscape:

1. Erosion of economies of scale.
2. Proximity: Moving value closer to end-users.
3. Acceleration: Radically reduced startup times.
4. Ecosystem Development: The power of strategic partnerships.
5. Autonomous Connected Devices: The game-changer powered by 5G.
6. Self-organized Citizens and Customers: The democratization of information.
7. Death of the middleman: Navigating the changing business landscape.
8. Geopolitical Retrenchment: Shifting economic centers post-COVID-19.
9. The Future of Work: Evolving work environments and hierarchies.
10. Be Good: The rise of purpose-driven organizations.

🎙️ Join us for an enlightening discussion with Kaihan Krippendorf as we unravel the secrets to outthinking your competition and thriving in a rapidly evolving business world! Don’t forget to like, subscribe, and hit that notification bell to stay updated with our latest insights.

Welcome to Part 2 of “The Way of Innovation” – Kaihan Krippendorff, where we delve into “The Way” – a journey through the strategic elements that shape the life cycle of innovation. In this episode, we explore the transformative stages of Wood, Fire, and Earth, guided by the wisdom of Sun Tzu and the strategic insights of Kaihan Krippendorff.

Wood: Formation

Sun Tzu once emphasized the power that comes from formation, comparing it to growing wood and crafting a bow. The Wood phase of innovation demands dedication and faith, as progress may seem slow. Kaihan draws parallels with historical challenges, such as combating scurvy in the fifteenth and sixteenth centuries, illustrating the importance of perseverance when innovation seems still.

Discover the Three-Front Battle in this phase: convincing the organization, partners, and users. Learn about the seven tools that build resonance for your innovation, understanding that successful innovations break through resistance on a mental level.

Fire: Breakout

Once your innovation has formed its structure and attracted key supporters, it crosses the tipping point and enters the “Fire” phase. This is a chaotic yet pivotal stage, where speed, creativity, and understanding competitive behaviour are crucial. Kaihan shares principles such as postponing competitive response, shifting from strategy to tactics, and seizing the unexpected. Examples from Under Armour and Gatorade provide valuable insights into navigating this dynamic phase.

Earth: Consolidation

The journey through Fire is not complete without successful consolidation in the Earth phase. Companies that navigate Fire but fail at Earth risk losing ownership. Kaihan emphasizes the shift from a fast-paced, unorthodox movement to a more stable stance. Consolidating gains involves slowing the erosion of time and erecting new defenses, as illustrated by the example of Philips and the CD ROM.

Understand the importance of reinvention, as the cycle repeats itself. Discover how successful innovations can lock in clients, lock out competition, or lock up resources. Be wary of success, as complacency and arrogance can set in. Learn from the experiences of companies like Infosys, and follow the advice of Carlos Ghosn to avoid letting success mark the end of your story.

Join us in exploring the strategic shifts required for long-term success, as Kaihan unveils the secrets to prevent your innovation from running away and shares the final quote that ties together intuition and strategic decision-making. Tune in to unlock the wisdom that will guide your organization’s creative flow.

#InnovationStrategy #BusinessInsights #StrategicShifts #KaihanKrippendorff

Explore the depths of ancient wisdom and innovation on “Unlocking Ancient Wisdom: The Way of Innovation with Kaihan Krippendorff and Aidan McCullen.” 🌟 Join Kaihan and Aidan as they delve into the intricacies of business strategy, leadership, and change management, drawing inspiration from Taoist, Hindu, and Buddhist traditions.

Discover the transformative power of the five stages of innovation—Metal, Water, Wood, Fire, and Earth—unveiled by Kaihan Krippendorff. 🔄 Gain insights into the interplay between the material and immaterial worlds, the endless cycle of creation and destruction, and the three primal powers—Heaven, Earth, and Man—that drive change.

Embark on a journey through ancient frameworks like the I Ching and Tao Te Ching, unravelling the dance between two parallel worlds and the timeless wisdom that has shaped innovation for centuries.

Uncover the linguistic nuances that shape physical reality, exploring the impact of visions, missions, and strategies on material outcomes. Kaihan and Aidan dissect reactions using the Buddhist five aggregates framework, offering invaluable insights into overcoming barriers to innovation.

Join us for compelling stories, including the tales of Puma, Reebok, and the Fosbury flop, as we navigate the Metal, Water, Wood, Fire, and Earth stages of innovation. 🚀

Whether you’re an entrepreneur, leader, or change enthusiast, this podcast provides a fresh perspective on navigating the complexities of the modern world. Tune in to “Unlocking Ancient Wisdom: The Way of Innovation” for leadership insights, success strategies, and knowledge-sharing that transcends time. 🎙️

Find Kaihan here: www.Kaihan.net

“Strategic Mastery Unveiled: Decoding The Thirty-Six Stratagems with Prof. Kaihan Krippendorff”

Description: Explore the fascinating world of strategic thinking with Professor Kaihan Krippendorff, a renowned Columbia Business School expert and OutThinker Network’s founder. In this enlightening 4-part podcast series, Prof. Krippendorff delves into the timeless wisdom of The Thirty-Six Stratagems, an ancient Chinese text offering a toolkit for creative thinking in various contexts.

Uncover the strategic brilliance of historical military geniuses like Genghis Khan, Alexander the Great, and Napoleon Bonaparte, who achieved victories through strength and creativity. Prof. Krippendorff shares how The Thirty-Six Stratagems, a compilation of metaphors, provides a comprehensive vocabulary of competition, unveiling unexpected plans for success in negotiations, mergers, and more since 2003.

In Part 1, explore the origin story of The Thirty-Six Stratagems and gain insights into the first four laws, including the powerful concept of Yin Yang Polarity. Discover how embracing balance and complexity can give your business a competitive edge.

Part 2 delves into Wu Wei, or “going with the flow,” as Prof. Krippendorff shares real-world applications of the first fourteen stratagems. Learn to catch your competitors off-guard, stage small attacks for strategic insights, and seize opportunities in moments of apparent weakness.

Part 3 introduces Wu Chang, emphasizing the importance of continuous change. Understand the difference between Eastern and Western views of change and explore how companies like Qualcomm, Whole Foods, and Walmart make decisions that lead to initial losses but set the stage for future victories.

Finally, in Part 4, delve into Shang Bing Wu Bing, the art of indirect action. Prof. Krippendorff unravels the mysteries behind the last seven stratagems, revealing how companies like Legend (Lenovo), Logitech, and others have strategically navigated alliances, created facades, and leveraged indirect actions for success.

Join us on this strategic journey as we unlock the secrets of The Thirty-Six Stratagems and apply ancient wisdom to modern business challenges. Don’t miss this enlightening series that promises to reshape your approach to strategy and innovation. Subscribe now for a masterclass in strategic thinking!

Find Kaihan here: 

https://kaihan.net/

00:00:00.000 Introduction and Quote on Conquering Uncertainty
00:02:33.238 Just-in-Time Action and its Evolution
00:04:43.489 Using Seasons as an Analogy for Segmenting the Life Cycle
00:07:04.093 Selection Process and Hiring the Right People for Winter
00:09:02.723 Graphical Illustration of Horses and Cars Substitution
00:11:32.271 Splitting of Arthur Anderson and the Seasons of an Organization
00:14:34.757 The Need for Differentiation to Influence S-Curve Evolution
00:18:53.655 The Concept of Seasons in the Business Environment
00:21:08.212 Exploring the Characteristics of Winter in an Organization
00:22:21.956 The Power of Redesign and Fundamental Change
00:24:18.095 Transitioning from Winter to Spring: Nursing and Continuous Improvement
00:27:19.426 Drifting from Spring to Summer: Specialists to Bureaucrats
00:34:03.063 Understanding the different aspects of summer in business growth.
00:45:07.259 The Challenge of Company Reorganization

Find Theodore here: http://www.growth-dynamics.com/default.asp?page=books

In today’s episode, we continue our exploration of the groundbreaking work of Theodore Modis as we delve into “An S-Shaped Adventure Part 3.”

In this installment, we tackle the concept of “Just-In-Time Replacement,” a strategy near and dear to marketers’ hearts. Discover the delicate balance between launching new products too closely together, potentially frustrating customers, and delaying replacements, risking a loss of market share to competitors. We explore the critical question: When is the optimal moment to introduce change in an ongoing natural growth process?

We break down the science behind the “cascading S-curves,” revealing the quantitative rule for achieving just-in-time product replacement. Explore how these nested S-curves influence industries, product families, and basic technologies, with each level sharing a common life cycle pattern but differing in duration.

Delve into various scenarios, including the lifecycles of products, product families, basic technologies, and the overarching economy. Understand the power of estimating overall saturation from life-cycle trends, providing insights into the growth potential of various entities within the market.

The episode explores the author’s experiences in analyzing S-curves in different industries, from aircraft to DEC, offering valuable insights into the dynamics of market evolution.

We unravel the intriguing Volterra-Lotka equation, which mathematically represents predator-prey interactions and their effects on the dynamics of ecosystems. We discuss how this equation relates to the business world and the actions companies can take to alter their competitive landscape.

Explore various types of interactions between species and industries, from pure competition to predator-prey relationships, and understand how these dynamics play out in the business world.

The episode takes a deep dive into the concept of competition management and how the nature of competition can be transformed over time. Discover fascinating real-world examples of shifts in competitive roles and how they impact industries and products.

Find Theodore here: http://www.growth-dynamics.com/default.asp?page=books

00:00:00.000 Ponderings and Recap: S-Curves and Rabbit Metaphor
00:02:56.574 Genetic Modification of Business and Advertising Strategies
00:05:46.855 Optimum Time to Launch a Replacement Product and Harmonic Oscillator
00:10:34.227 Advice for Innovators Joining a Company
00:12:28.591 Understanding Nested S Curves and Product Life Cycles
00:21:40.995 Strategy department’s role in analyzing and giving orders
00:23:31.432 Different types of relationships in business dynamics explained
00:32:13.713 Exploring New Topics and Directions

In today’s podcast, we’re delving deeper into the follow-up to the groundbreaking book, “Predictions: Society’s Telltale Signature Reveals the Past and Forecasts the Future.” This sequel takes us on an exciting journey, offering a fresh perspective on understanding society and ourselves by employing scientific principles to forecast social phenomena. But that’s not all; we’re also tackling the daring task of revisiting the predictions made two decades ago and comparing them to real-world data—a step forecasters typically shy away from. And to sweeten the deal, this book introduces many new, relevant topics that have emerged recently. Stay tuned for an enlightening exploration of these intriguing insights!

Find Theodore here: http://www.growth-dynamics.com/default.asp?page=books

00:00:00.355 Introduction and Recap of Part One
00:02:00.301 Growth Potential in China and India
00:10:23.649 Synthetic Rubber: Exceptional Growth During the War
00:12:32.440 Anticipating New Product Introductions and Disease Trajectories
00:15:45.440 Cardiovascular vs. Cancer: Competing Diseases
00:17:49.360 Competing Travel Means: Cars, Trains, and Planes
00:20:01.429 Competition for Energy: Fuel and Share Growth
00:22:13.924 The Fuel Conundrum: Fluctuations and Fracking
00:25:08.739 The Succession of S-curves in Energy Consumption
00:27:17.544 Subjective vs Concrete Variables in Econometrics
00:28:49.043 The Breakdown of Data Agreement in Electricity Production

In 2020, the World Economic Forum estimated that AI might destroy 85 million jobs by 2025. A 2022 study by the US Government Accountability Office (GAO) found that between 9 and 47% of jobs could be automated, particularly jobs requiring lower education levels or more routine tasks. Not surprisingly, workers, particularly low-skilled ones, perceive automation—specifically robots—as threatening their jobs. Fear and resentment toward job-stealing machines are not new. Throughout the series of overlapping industrial revolutions in history, many jobs were indeed diminished or replaced by machines. Yet, other jobs were created over time. Prof Yossi Sheffi shares his thoughts on the future of work and workers. We welcome back Professor Yossi Sheffi for the finale of our series on his book, “The Magic Conveyor Belt: Supply Chains, A.I., and The Future of Work.”

00:00:00.000 The Impact of Automation on Jobs
00:02:39.488 The Fifth Industrial Revolution and Amplifying Human Creativity
00:03:46.708 Job Creation and Unemployment Rates
00:06:23.573 The Slow Pace of Job Displacement and Regulation
00:09:00.668 Technology Always Wins, Companies Must Invest in Workers’ Skills
00:11:47.371 Negotiating for Skill Upgrades in the Advanced AI World
00:14:13.311 Regulation as a Short-Term Game, Reinvesting in Skills
00:16:12.024 The Impact of Automation on Logistics Jobs
00:17:26.473 The Rise of Autonomous Tracking and Workforce Preparation
00:19:36.312 The Impact of Model T on Job Creation
00:21:40.769 The Three Stages of Job Transformation: De-skilling, Scaling, Elimination
00:24:40.238 Job Changes and Creation in Automation
00:27:13.249 AI and Automation: Journalists’ Fears and Future Job Opportunities
00:35:49.159 The Importance of Purpose After Retirement
00:36:50.790 The Importance of Investing in the Future
00:40:07.188 Staying Relevant in an Evolving Job Market
00:44:16.591 The Social Dimension of Automated Jobs
00:47:35.298 Embracing Change and Adapting to Working with Machines

That HBR article Yossi mentions: 

https://hbr.org/2023/09/the-uaw-and-other-unions-must-focus-more-on-ai-and-automation-in-their-negotiations

Part 2 covers the “Further Complexity and Challenges” of supply chains, and you explore how the last 50 years have added even more complexity. This part covers the rising demand for goods and the increasing consumer expectations for fast, perfect delivery services.

00:00:00.751 Introduction: Further Complexity and Challenges in Supply Chains
00:01:41.748 The Evolution of Industrial Revolutions
00:14:39.859 Short-term Focus of Wall Street and Cost Cutting
00:16:51.371 Ethical Companies with Veto Power in Supply Chain
00:19:05.497 Complexity of Supply Chain Leads to Lack of Transparency
00:22:18.074 The Hidden Structure of Supply Chains Revealed
00:22:58.371 Supplier Secrecy and Business Management
00:24:55.140 The Horsemeat Scandal: Lack of Awareness
00:26:35.611 IKEA’s Past Controversies and Sustainability Efforts
00:29:55.209 The Function of Free Trade Zones
00:35:23.620 The Dilemma of Climate Change and Consumer Behavior
00:39:22.406 VUCA: Volatility, Uncertainty, Complexity, and Ambiguity in Supply Chains
00:41:55.300 Moving Final Production Step to Vietnam for Political Reasons
00:42:27.457 Environmental concerns and reliance on Chinese materials
00:45:22.956 Costly Investments in Emergency Operations and Drills
00:48:11.291 The Success Story of Private Equity and Innovation
00:50:47.965 The Bullwhip Effect: Supplier Reactions and Market Fluctuations

Mentioned by Yossi:

In a visit to MIT, FedEx founder Frederick Smith shares thoughts on innovation:

https://news.mit.edu/2023/fedex-founder-frederick-smith-mit-visit-0215