Helen Edwards joins us for part 2 of a 2-part episode on her book, “From Marginal to Mainstream Why Tomorrow’s brand growth will come from the Fringes – and How to get there first.”
Incremental innovation remains a critical component for organisations. However, when an organisation only rewards incremental endeavours (recognition, remuneration and promotion), why would anybody want to risk their career with transformational effort? Give the customer a 12-blade razor, a chai-latte-flavoured soda or a 6G Origami phone. By all means, be a fast-moving caterpillar-cake copycat, but invest some of the profits from the incremental present into the transformational future. Don’t use the future to fuel your present.
Helen Edwards book, “Marginal to Mainstream” shows why businesses, marketers and entrepreneurs need to break free from their ‘mainstream inhibition’ and turn their attention to the margins – to confront, evaluate and embrace the ‘strangeness’ of behaviours, ideas and ways of life at the fringes.
This week’s Thursday Thought explores the intriguing relationship between Venetian mirrors and two contrasting psychological phenomena, the Pygmalion and Golem effects. By examining these effects, we can gain valuable insights into the power of our beliefs and the responsibility we bear in shaping the perceptions and potentials of those around us.
It is a sincere pleasure to welcome the author of “Own Your Work Journey!: The Path to Meaningful Work and Happiness in the Age of Smart Technology and Radical Change.” Edward D. Hess
We are joined by he author of “Life is a Metaphor: Metaphors, Stories and Musings for the Heart”, George Pransky, joined by his wife and long-time business partner Linda Pransky
Friction s an often-overlooked aspect of innovation and new product development. The following stories illustrate the importance of empathy, jobs-to-be-done research and understanding the balance of friction and progress.
What is the purpose of mind-wandering? The aim is to improve the efficiency of your generative model. Author of “The Hidden Spring”, Mark Solms explains.
“The more humble the person, the greater the leadership potential.” – Dr Robert Hogan (Hogan Assessments)
David Cutler’s “The GAME of Innovation” book, shares a flexible methodology for designing powerhouse innovation GAMEs (Guidelines, Arena, Materials, Experience), Aligning teams with five problem-solving “lenses.