“I struck a match and I didn’t know how much tinder was around” – Keith Conners 

At the current rate, in 2017, half a million American children will be taken to their doctors and be newly diagnosed with attention deficit hyperactivity disorder. Many of them will receive thoughtful and reasonable evaluations and benefit from medication. Another sizable number will be seen by casual clinicians who either bypass the child’s real problems or give in to his frustrated parents and teachers.

Some of the adolescents will be faking ADHD just to get Adderall for themselves or others. Whatever the actual breakdown, there will be 500,000 new diagnostic visits, millions of follow-ups, tens of millions of pills, and hundreds of millions in sales. Lots of business for everyone. 

Attention Deficit Hyperactivity Disorder (ADHD) will soon be the most frequently diagnosed chronic condition among children, surpassing asthma. Yet research shows that ADHD can’t be that prevalent.

On this week’s show, we talk to the author of ADHD Nation, acclaimed New York Times journalist, Pulitzer prize nominee Alan Schwarz.

Alan takes us behind the scenes to tell the full story of this billion-dollar industry.

We talk about the history of ADHD, the history of diagnosis, the marketing of drugs and the mishandling of diagnosis. We also discuss the fake diagnosis problem where pressurized college students are taking ADHD drugs as amphetamines to get through high-pressure college exams.

You can find out more about Alan here:

https://www.alanschwarz.net/

The current way of treating people at work has failed. Globally, only 30% of employees are engaged in their jobs, and in this fast-paced world, that’s just not enough. The world’s best companies understand this and have been quietly treating people differently for nearly two decades. 

Now you can learn their secrets and discover The Engagement Bridge™ model, proven to build bottom-line value for companies through sustainable employee engagement.

Debra Corey is the author of Effective HR Communication and the co-author of “The Rebel Playbook for Employee Engagement,” with the founder of Reward Gateway Glenn Elliott.

We discuss:

Stats on employee engagement

How new data has led to more investment in this field

The Engagement Bridge™ model

Open honest feedback

Purpose mission values

Leadership

Management

Job design

Learning

Recognition

3 underpinning elements

Pay benefits

Wellbeing

Workspace

The 5 generations in the workplace

The iceberg of ignorance

4% front Line problems are known by management

9% are known by team management

74% known by managers

100% by employees

Monkey Fairness Experiment we mention is here:

https://www.youtube.com/watch?v=-KSryJXDpZo 

You can find out more about Debra here:

https://www.rewardgateway.com/blog/author/debra-corey 

More about Debra here:

https://www.rewardgateway.com/blog/author/debra-corey

Author of “The Four Pillars of Success” and DNotes Co-Founder Alan Yong Offers Insights on how to create a Digital Currency by sharing the DNotes’ Vision and Strategy.

We discuss everything you need to know about the formation of digital currency from the financial crisis to the rapid rise of Bitcoin.

Alan shares the need for trust in a new industry riddled with bad actors and Ponzi schemes.

This is a must listen for novice and expert wanting to learn more about cryptocurrencies, digital currencies, Bitcoin and initial coin offerings (ICOs).

Learn more about Alan and Dnotes here: https://dnotesglobal.com

In this knowledge economy, we need to power our minds. To do this we must power our bodies. We live in a semi-permanent state of fight or flight, which releases cortisol as a precursor to impending danger. In turn, this causes a plethora of problems.

Matt Lovell is a disruptive thinking performance and Health Nutritionist. Body recomposition expert. His clients have included England Rugby, Tottenham Hotspur, Manchester City and currently Reading and Bournemouth football clubs. He is an expert in corporate wellness and the founder of Aminoman nutrition and supplements.

On this episode, we look at corporate stress and how we can overcome it through a regime of diet and exercise. We look at quick fixes and long-term approaches.

Find out more about Matt here:

www.aminoman.com

www.fourweekfatloss.com

www.sportsnutritionvlog.com

 

If we depend on market research to dictate business decisions, today’s guest explains how this is a big mistake. Market research cannot predict buying decisions because it focuses on the conscious mind, like most of our daily decisions in life and business. we make them unconsciously.

With corporate risk aversion at an all-time high, it’s no surprise that marketing professionals increasingly reach for market research to support their strategies. Then, if products and marketing campaigns fail, they blame the research.

While this episode is invaluable for all business owners and marketers – it will equally help us understand any customer better, but also understand ourselves.

Today’s guest has had no hesitation in calling out a multi-billion dollar industry for its frailties and suggesting a better way. We welcome consumer behaviour expert and author of the best-seller ‘Consumerology: The Truth about Consumers and the Psychology of Shopping’, Philip Graves

We talk: Focus groups versus real life situations?

Why Asking Is Fruitless

Brand Fails such as New Coke and The Post Office rebranding as Consignia

How brands like Red Bull succeeded in face of bad focus group research

Simplification and Stickiness

The misattributing of consultancy spend

The importance of the entrepreneurial gut feeling

The importance of Social proof

The biases that sway our decisions

The Philip Graves AFECT Model Analysis (of behavioural data) Frame (of mind) “Environment”  “Covert study” “Timeframe”

You can find out more about Philip including where to buy his book here: http://philipgraves.net/