Vanessa Ceia shares the critical shift needed for corporate explorers to succeed—moving from an inside-out to an outside-in mindset. Highlighting Corporate Explorer Field Book chapters, we discuss how customer discovery interviews can overcome inherent corporate biases.
Michael Nichols, coauthor of the Corporate Explorer Field Book and Director of Corporate Ventures for MANN + HUMMEL, shares insights on the challenges of inside-out innovation within corporations, emphasizing the importance of validating business models beyond core business practices.