Why do successful firms find it so difficult to adapt in the face of change – to innovate? In the past ten years, the importance of this question has increased as more industries and firms confront disruptive change. The pandemic has accelerated this crisis, collapsing the structures of industries from airlines and medicine to online retail and commercial real estate. Today, business leaders are obligated to investors, their employees, and communities. At the core of this challenge is helping their organizations to survive in the face of change.

The original edition summarized the lessons the authors had learned as researchers and consultants over the previous two decades. Since then, they have continued to work with leaders of organizations worldwide confronting disruptive change. With updates to every chapter, including new examples and analysis, this fully revised edition incorporates the lessons and insights the authors have gained in the past five years. Two new chapters critically examine the role of organizational culture in promoting or hindering ambidexterity and its underlying fundamental disciplines. Using examples from firms such as Microsoft, General Motors, and Amazon, O’Reilly and Tushman illustrate how leaders can align their organization’s cultures to fit the needed strategy and how ideation, incubation, and scaling approaches, when used all together, can successfully develop new growth businesses.

In part 2 of our Tushman and O’Reilly series, Charles O’Reilly III explores the importance of cultural alignment in encouraging change. We focus on the cases of DaVita, Microsoft and AGC.

00:01:17 Origin Story

00:05:20 Ideate, Incubate, Scale

00:07:37 Culture

00:10:50 The Tyranny of Success: Gunfire At Sea 

00:24:20 The L.E.A.S.H. Model

00:21:45 Organisational Culture Change: How Microsoft Transformed Its Culture 

00:26:58 DaVita: A Community First, A Company Second

00:31:51 The Importance of Language For Culture Change

00:36:12 AGC INC. IN 2019: “Your Dreams, Our Challenge.” 

00:42:48 Waiting Until It Is Too Late to Change

Like an old machine emitting a new and troubling sound that even the best mechanics can’t diagnose, the world economy continues its halting recovery from the 2008 recession. Look at what’s happening in the United States: Even today, 60 months after the scorekeepers declared the recession over, its economy is still grinding along, producing low growth and disappointing job numbers. 

One phenomenon we’ve observed is that, despite historically low-interest rates, corporations are sitting on massive amounts of cash and failing to invest in innovations that might foster growth. That got us thinking: What is causing that behaviour? Are great opportunities in short supply, or are executives failing to recognise them? And how is this behaviour pattern linked to overall economic sluggishness? What is holding growth back? 

Most growth theories are developed at the macroeconomic level—at 30,000 feet. That perspective is good for spotting correlations between innovation and growth. To understand what causes growth, however, you have to crawl inside companies and the minds of the people who invest in and manage them. This article (which builds on a New York Times piece Clay wrote in late 2012) attempts to form a theory from the ground up by looking at company experience.

They are the words of the authors of a beautiful paper; one is Clay Christensen and the other is his collaborator, and someone you know would have co-authored at least one book with Clay. Indeed, I feel this article was headed towards becoming a book.

It is a pleasure to welcome a great friend of Clay Christensen, yet another soul deeply touched by the man, the author of “Stall points” behind me on the shelf and author of the 2014 paper, The Capitalist’s Dilemma, Derek van Bever.