Combinatorial innovation means most new products are recombinations of parts that already exist. Paul Nunes, co-author of Jumping the S-Curve, explains how that logic explains Motorola’s collapse and comeback, why suppliers matter more than your R&D department, and why price deflation may be the hardest strategy problem of the next decade.
Join Aidan McCullen as he welcomes Paul Nunes and the late Ian Morrison to explore the critical concept of Second Curves. They discuss how organizations can anticipate disruption, transition before decline, and build a sustainable future through strategic foresight and innovation.