In this insightful episode of The Innovation Show, we sit down with legendary management thinker Henry Mintzberg to explore his latest work, Bedtime Stories for Managers. Mintzberg shares profound yet practical wisdom on leadership, strategy, and organizational culture, blending humor and insight in his signature storytelling style.
Helen Edwards joins us for part 2 of a 2-part episode on her book, “From Marginal to Mainstream Why Tomorrow’s brand growth will come from the Fringes – and How to get there first.”
Helen Edwards book, “Marginal to Mainstream” shows why businesses, marketers and entrepreneurs need to break free from their ‘mainstream inhibition’ and turn their attention to the margins – to confront, evaluate and embrace the ‘strangeness’ of behaviours, ideas and ways of life at the fringes.
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