Ian Morrison Part 2 of The Second Curve

Ian and the host, Aidan McCullen, explore how companies past and present have navigated the transition from the ‘first curve’ – a state of established practices and security – to the ‘second curve’ of innovation and adaptation in the face of new technologies and markets. They discuss examples of organisations like HR Block, SGI (Silicon Graphics), and Volvo, and how they’ve managed to pivot or struggled with these shifts.

Ian offers profound insights into the societal move towards a knowledge economy, the importance of venture capital in disruptive innovation, consumer empowerment, and the geographical shift in economic power towards the Asia-Pacific region. Furthermore, they discuss the importance of organisational culture in adapting to change, the challenges of measuring success on the second curve, and the personal and societal impacts of these transitions.

The conversation concludes by emphasising the need for individuals and organisations to embrace uncertainty, leverage existing competencies, and prepare for a future that prioritises hyper-effectiveness and adaptive skills. 

 

00:00 Introduction to the Second Curve

00:31 Understanding the Shift from First to Second Curve

00:56 The Impact of the Second Curve on Organizations

01:44 The Second Curve and the Post-Industrial Economy

02:10 The Role of Knowledge in the Second Curve

02:48 The Power of Disruptive Innovation

03:03 The Shift in Consumer Power

03:34 The Geographic Transformation of the Second Curve

04:36 The Importance of People in the Second Curve

05:31 The Second Curve Mindset

06:25 The Dilemma of the Second Curve

09:02 The Role of Technology in the Second Curve

15:06 The Impact of the Second Curve on Individuals

18:24 The Future of the Second Curve

48:19 Conclusion: Embracing the Second Curve

 

Find ian here: http://ianmorrison.com

 

Ian Morrison – The Second Curve: Bracing for Changes in Technology, Consumers, and Markets

Explore an engaging conversation with futurist and author Ian Morrison, as he discusses traditional organization structures and the transformation required for businesses to adapt to the ‘second curve’. He shares valuable insights on the impacts of technological advancements and changing consumer preferences on organizations, individuals, and the global marketplace. Morrison shares personal anecdotes and professional case studies to illustrate the complex yet essential process of navigating from the old curve to the new one. Tune into this insightful conversation to prepare for an exciting future.

Tony Ulwick and The Jobs To Be Done Canvas

Discover the key to successful innovation. Join Tony Ulwick, author of the Jobs To Be Done Canvas, as he shares how to define markets, uncover customer needs, and develop winning products. Learn the power of focusing on job execution and get inspired to create impactful solutions.

Fit To Compete Part 1 – Mike Beer

Fit to Compete – Why Honest Conversations about Your Company’s Capabilities Are the Key to a Winning Strategy

In part 1, we set the context for the book and discuss:

  • Mike’s background and inspiration for the book.
  • The problem of organisational silence and how it hinders strategic execution and transformation
  • The concept of strategic fitness and how it helps organizations align their strategy and culture
  • The process and benefits of holding honest conversations with everyone in the organization
  • The challenges and barriers of overcoming the silent killers, such as fear, hierarchy, and complacency
  • The vision and courage to create a culture of corporate stewardship and continuous learning.

Find Mike here:

https://www.beermichael.com

 

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