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Ian and the host, Aidan McCullen, explore how companies past and present have navigated the transition from the ‘first curve’ – a state of established practices and security – to the ‘second curve’ of innovation and adaptation in the face of new technologies and markets. They discuss examples of organisations like HR Block, SGI (Silicon Graphics), and Volvo, and how they’ve managed to pivot or struggled with these shifts.
Ian offers profound insights into the societal move towards a knowledge economy, the importance of venture capital in disruptive innovation, consumer empowerment, and the geographical shift in economic power towards the Asia-Pacific region. Furthermore, they discuss the importance of organisational culture in adapting to change, the challenges of measuring success on the second curve, and the personal and societal impacts of these transitions.
The conversation concludes by emphasising the need for individuals and organisations to embrace uncertainty, leverage existing competencies, and prepare for a future that prioritises hyper-effectiveness and adaptive skills.
00:00 Introduction to the Second Curve
00:31 Understanding the Shift from First to Second Curve
00:56 The Impact of the Second Curve on Organizations
01:44 The Second Curve and the Post-Industrial Economy
02:10 The Role of Knowledge in the Second Curve
02:48 The Power of Disruptive Innovation
03:03 The Shift in Consumer Power
03:34 The Geographic Transformation of the Second Curve
04:36 The Importance of People in the Second Curve
05:31 The Second Curve Mindset
06:25 The Dilemma of the Second Curve
09:02 The Role of Technology in the Second Curve
15:06 The Impact of the Second Curve on Individuals
18:24 The Future of the Second Curve
48:19 Conclusion: Embracing the Second Curve
Find ian here: http://ianmorrison.com
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Explore an engaging conversation with futurist and author Ian Morrison, as he discusses traditional organization structures and the transformation required for businesses to adapt to the ‘second curve’. He shares valuable insights on the impacts of technological advancements and changing consumer preferences on organizations, individuals, and the global marketplace. Morrison shares personal anecdotes and professional case studies to illustrate the complex yet essential process of navigating from the old curve to the new one. Tune into this insightful conversation to prepare for an exciting future.
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