Using the rational, analytical investment processes that most well-managed companies have developed, it is nearly impossible to build a logical case for diverting resources from known customer needs in established markets to markets and customers that seem insignificant or do not yet exist.
Joseph L. Bower is the father of Resource Allocation theory included in his 1970 groundbreaking book, Managing the Resource Allocation Process.
He has been a leader in general management at Harvard Business School for over 5 decades where he is the Donald K. David Professor Emeritus.
He was Clayton Christensenās doctoral thesis adviser and worked with Clay to develop and stress test his theories.
He is with us today to recognise his friend and revisit that famous 1995 article,
āDisruptive Technologies: Catching the Waveā that preceded the Innovatorās Dilemma
In a way this episode is a prequel to part one.
It is a great honour to welcome for the hour or Bower: Professor Joseph L. Bower