Killing Caterpillars & Backing Butterflies

As Clayton Christensen reiterated throughout his work, capable managers do not become incapable overnight; they act in what they believe is in the best interests of the organisation they serve. For the executives in Western Union, there was simply no way they could have anticipated that the telephone would ever get good enough to be a competitive threat. As the great innovator Buckminster Fuller said, “There is nothing in the caterpillar that tells you it will be a butterfly.” 

Joseph L. Bower

Joseph L. Bower – Disruptive Technologies: Catching the Wave

Joseph L. Bower is the father of Resource Allocation theory included in his 1970 groundbreaking book, Managing the Resource Allocation Process.
He has been a leader in general management at Harvard Business School for over 5 decades where he is the Donald K. David Professor Emeritus.
He was Clayton Christensen’s doctoral thesis adviser and worked with Clay to develop and stress test his theories.

He is with us today to recognise his friend and revisit that famous 1995 article,
“Disruptive Technologies: Catching the Wave” that preceded the Innovator’s Dilemma
In a way this episode is a prequel to part one.
It is a great honour to welcome for the hour or Bower: Professor Joseph L. Bower

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