Rita McGrath and Sangeet Paul Choudary explain structural uncertainty and rule makers versus rule takers on The Innovation Show with Aidan McCullen.

Rita McGrath & Sangeet Paul Choudary — Rule Makers, Rule Takers and Structural Uncertainty

Rita McGrath and Sangeet Paul Choudary join Aidan McCullen to explain structural uncertainty — the moment the game itself, not just the play, becomes the thing in question. They cover transient advantage, network effects, rule makers versus rule takers, and how to use AI without outsourcing your thinking.

Usman Sheikh — How AI Will Reshape Consulting: The End of the Pyramid

“AI doesn’t have judgment in it — it produces judgment-shaped artifacts.”

Usman Sheikh, founder of High Output Ventures and author of the Framebreak newsletter, has spent years writing about how AI will reshape professional services — and the world has now caught up with the puck. In this conversation with Aidan McCullen, he explains why the consulting pyramid — the structure behind every major firm — is coming apart, and what replaces it.

In this conversation, Usman reveals:

  • Why firms became pyramids: leverage, margin, and a talent academy paid for by the client’s billable hours
  • How AI pulls all three apart at once
  • What “judgment-shaped artifacts” are — and why AI is fundamentally different from offshoring and RPA
  • “Fluent but substitutable”: why leaning on an LLM turns your career into a slot machine
  • The digital twin trap — why a frozen snapshot of a senior partner decays fast
  • The Concentrix vs Sierra story: AI voice agents in regulated industries growing from $100M to $200M in revenue in four months
  • The “AI discount”: why KPMG asked its own auditor for a price cut — and how the surplus drains to clients and platforms
  • Why Palantir and Microsoft are suddenly preaching sovereignty over your data and models
  • The intelligence core: the feedback loop that turns pyramids into rings
  • How firms build tomorrow’s bench — simulators, shadowing, apprenticeships — and why partners near retirement have no incentive to bother

Chapters:
00:00 Sponsor Message
00:31 Guest Introduction
03:10 Why Firms Became Pyramids
05:13 AI Breaks The Model
05:53 Digital Twins And Hiring
07:38 Training Juniors With AI
11:50 Fluent But Substitutable
15:19 Offshoring To AI Shift
20:18 Macro Jobs And Demand
23:14 Who Captures The Gains
28:04 Learning In The AI Era
34:33 Intelligence Core And Rings
40:49 AI Discount And Value Drain
45:21 Building The Future Bench
50:11 Wrap Up And Where To Find
51:16 Final Thanks And Outro

About Usman Sheikh Usman Sheikh is the founder and managing director of High Output Ventures, a venture studio building and backing technology-augmented service firms, and the author of Framebreak, a weekly newsletter on strategy, consulting and the knowledge-work economy.

Read his work at https://framebreak.com and connect on LinkedIn: https://www.linkedin.com/in/usmans

About the Host Aidan McCullen is the 2025 Thinkers50 Innovation Award recipient, a keynote speaker on AI, disruption, innovation and change, host of The Innovation Show, and author of Undisruptable: A Mindset of Permanent Reinvention (Wiley). Learn more: https://theinnovationshow.io/about-aidan-mccullen

This series is brought to you by Kyndryl, who run and reimagine the technology systems that drive advantage for the world’s leading businesses. With a unique blend of AI-powered consulting built on unmatched managed-service capability, Kyndryl helps leaders harness technology for smarter decisions, faster innovation, and lasting competitive edge. Learn more about Kyndryl and the Kyndryl Institute at https://www.kyndryl.com.

Subscribe to the Thursday Thought on Substack: https://thethursdaythought.substack.com

About The Innovation Show: the Thinkers50-recognised podcast where square pegs find their place in a world of round holes. Hosted by Aidan McCullen, author of Undisruptable, it brings you conversations with world-class authors, scientists and practitioners on disruption, innovation, change, transformation and leadership.

Website: https://theinnovationshow.io

Apple Podcasts: https://podcasts.apple.com/ie/podcast/the-innovation-show/id1148455669

Spotify: https://open.spotify.com/show/63nFKf4bsSWo3W72gWtOsK?si=b62d9614237c4450

YouTube: https://www.youtube.com/c/theinnovationshow

LinkedIn: https://www.linkedin.com/in/aidanmccullen

Carla Johnson, author of RE:Think Innovation, explains the Wheel of Innovation on The Innovation Show with Aidan McCullen.

Carla Johnson — RE:Think Innovation and the Wheel of Innovation

Innovation isn’t a gift — it’s a process. Carla Johnson, author of RE:Think Innovation, shares her Wheel of Innovation: five steps to new, great and reliable ideas. Hear how Big Ass Fans, the CDC’s zombie campaign and a Cisco router love story prove anyone can learn to innovate — and pitch ideas that stick.

Carliss Baldwin and Kim Clark discuss the power of modularity and Design Rules on The Innovation Show with Aidan McCullen

Carliss Baldwin & Kim Clark — Design Rules: How IBM Created Ecosystems (and Competitors)

Carliss Baldwin and Kim Clark, authors of Design Rules, reveal the power of modularity: how IBM’s System/360 invented platform strategy, why modularising your product invites competitors into existence, and what it all means for AI, workflows and modular organisations like Haier.

Jennifer Chatman on narcissistic leadership, The Innovation Show with Aidan McCullen

Jennifer Chatman — Transformational Leader or Narcissist?

Only 2% of people are narcissists — but roughly 16% of CEOs are. Jennifer Chatman explains why narcissistic leadership gets mistaken for vision, how to spot it, and how to protect your culture from its sticky after-effects.

Geoffrey Cain discussing Steve Jobs in Exile on The Innovation Show with Aidan McCullen

Geoffrey Cain — Steve Jobs in Exile, Part 2: NeXT's Failures, Pixar's Lifeline and the Road Back to Apple

Author Geoffrey Cain takes Aidan McCullen inside Steve Jobs in Exile — the NeXT years of vengeance, sabotage and failure that quietly built the Apple comeback.

Geoffrey Cain discusses Steve Jobs in Exile, part 1 of 2, on The Innovation Show with Aidan McCullen — book cover and author photo

Geoffrey Cain — Steve Jobs in Exile: NeXT, Failure, Revenge and the Remaking of a Visionary

Geoffrey Cain reveals the untold story of Steve Jobs in Exile: fired from Apple in 1985, sued by his own company, three years from bankruptcy at NeXT — and how those failures forged the leader who saved Apple. Part 1 of 2.

YouTube thumbnail for an episode titled “AI Is Rewiring Organizations,” showing a smiling male host with a microphone beside four guest headshots in a video-call grid. Large bold text reads “AI IS REWIRING ORGANIZATIONS” with the subtitle “From Billable Hours to Permissionless, Outcome-Driven Work.” Blue AI circuitry, an upward arrow, and icons for time, access and outcomes reinforce the theme of AI changing organisational work models.

AI Is Rewiring Organisations — McGrath, Osterwalder, Amla & Sheikh

A single developer sold an $80 million company to Wix in six months. In this Kyndryl Institute panel, Rita McGrath, Alexander Osterwalder, Ismail Amla and Usman Sheikh explain how AI is rewiring organisations — killing the billable hour, flattening power, and shifting work from hours to outcomes.

YouTube thumbnail for The Innovation Show featuring entrepreneur and author Eric Ries beside the cover of his book Incorruptible. The background is a dark red digital matrix style with glowing code and network graphics. Large distressed typography reads “Why Good Companies Go Bad… And How Great Companies Stay Great.” Eric Ries appears on the right in glasses and a grey shirt, while the book cover floats beside him. Bold red, white and turquoise text creates a dramatic business and innovation aesthetic.

Eric Ries — How to Build an Incorruptible Organisation

Eric Ries — author of Incorruptible and founder of the Long-Term Stock Exchange — joins Aidan McCullen to expose the hidden forces that corrupt mission-driven organisations. From financial gravity and the golden goose problem to the LTSE ambush and the Costco governance fortress, this is a blueprint for building an incorruptible organisation that lasts.

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