In this Thursday Thought, we examine the perils of unquestioned mental models. Using the metaphor of monarch butterflies’ ancient migratory paths, we explore how businesses, like Blockbuster, can cling to outdated practices. Learn why it’s essential to challenge ingrained patterns, adapt to new realities, and foster innovation in a rapidly changing world.
Posted 4 years ago Tagged Aidan McCullen Blog Aidan McCullen Innovation Aidan McCullen Undisruptable Booby Ritual Twig Corporate Rituals Innovation Rituals Origin human handshake The Booby Trap: Respecting Rituals for Corporate Change makers
The Blue-Footed Booby has evolved to no longer build a nest in which to lay their eggs. The modern Booby lays eggs on the ground. Therefore, this ritual is decorative, it serves no practical purpose, it is a remnant of their evolutionary ancestor.So what has this got to do with corporate culture and corporate innovation? Quite a lot, I believe.