Alexander Osterwalder shares six patterns of value creation and the Value Stack, a new Strategyzer tool for sharpening your value proposition. Nintendo won with an inferior console. Ford made cars for his factory workers. Diners Club invented the credit card. Hear how each pattern works and how to apply it.
AI writes brilliant sales decks once you feed it the right ingredients. Alex Osterwalder explains the four artifacts teams must build first, how the new Value Stack ranks benefits using Gmail as the example, and why marketers are becoming overseers of AI agents.
Generative AI can formulate a brilliant value proposition — but only if you’ve done the homework it cannot do for you. Alexander Osterwalder returns for Part 2 of our Strategyzer series to share the four evidence-based foundations of value proposition design, the new Value Stack tool, and why growth is a profession, not a creative gift.