Generative AI can formulate a brilliant value proposition — but only if you’ve done the homework it cannot do for you. Alexander Osterwalder returns for Part 2 of our Strategyzer series to share the four evidence-based foundations of value proposition design, the new Value Stack tool, and why growth is a profession, not a creative gift.
Business cases are a fantasy, says Alex Osterwalder. What you can measure is the evidence they could work. The Strategyzer CEO and Business Model Canvas creator shares his evidence-based innovation playbook: five levels of evidence, scored across desirability, feasibility and viability, that show leaders which projects to fund and which to retire. Part one of a three-part series.