Alexander Osterwalder shares six patterns of value creation and the Value Stack, a new Strategyzer tool for sharpening your value proposition. Nintendo won with an inferior console. Ford made cars for his factory workers. Diners Club invented the credit card. Hear how each pattern works and how to apply it.
EP 669 Alex Osterwalder: How to Use AI to Augment Value Proposition Design (Without Creating AI Slop)
Posted 1 week ago Tagged AI agents AI slop AI value proposition design Alexander Osterwalder buying decision map human in the loop Innovation Marketing Product Management Strategyzer value proposition design value scenes value stack
AI writes brilliant sales decks once you feed it the right ingredients. Alex Osterwalder explains the four artifacts teams must build first, how the new Value Stack ranks benefits using Gmail as the example, and why marketers are becoming overseers of AI agents.
Posted 3 weeks ago Tagged Aidan McCullen Alex Osterwalder assumptions mapping Corporate Innovation David Bland Dead Projects Day DuPont evidence-based innovation experimentation Innovation Culture Precoil Qnity Strategyzer testing business ideas The Invincible Company
David Bland, lead author of Testing Business Ideas, shares how assumptions mapping helped DuPont and Qnity build an award-winning experimentation culture. Across 35 real opportunities, DuPont saved over $12M by stopping weak projects early and earned about $24M from the ideas that passed.
Posted 2 months ago Tagged Aidan McCullen Alex Osterwalder Alexander Osterwalder business model canvas business podcast Change Management customer jobs pains gains Disruption evidence-based innovation generative AI in marketing how to test a value proposition innovation podcast leadership podcast Strategyzer Strategyzer playbooks The Innovation Show value proposition design value proposition design with AI value stack
Generative AI can formulate a brilliant value proposition — but only if you’ve done the homework it cannot do for you. Alexander Osterwalder returns for Part 2 of our Strategyzer series to share the four evidence-based foundations of value proposition design, the new Value Stack tool, and why growth is a profession, not a creative gift.
Posted 2 months ago Tagged Aidan McCullen Alex Osterwalder business model canvas business podcast Change Management Corporate Innovation Disruption evidence-based innovation explore vs exploit growth projects how to kill projects Innovation metrics innovation playbook innovation podcast leadership podcast levels of evidence Strategyzer testing business ideas The Innovation Show
Business cases are a fantasy, says Alex Osterwalder. What you can measure is the evidence they could work. The Strategyzer CEO and Business Model Canvas creator shares his evidence-based innovation playbook: five levels of evidence, scored across desirability, feasibility and viability, that show leaders which projects to fund and which to retire. Part one of a three-part series.
Posted 4 years ago Tagged Aidan McCullen Alex Osterwalder Business Corporate Culture Disruption Innovation Strategyzer
Alex Osterwalder offers an understanding of the Explore-Exploit Continuum will help executives and innovation teams put in place the right investment and management processes, the required skill set and culture to explore new business ideas as successfully as they exploit current businesses.
Posted 5 years ago Tagged Aidan McCullen Business Entrepreneurship High-Impact Tools for Teams Innovation Leadership Stefano Mastrogiacomo Strategyzer Team Alignment Technology Undisruptable
59% of U.S. workers say that communication is their team’s biggest obstacle to success, followed by accountability at 29% Today’s book explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team’s most important activities and projects.
With the guidance of today’s book, you can be better prepared as a team leader or team member to plan effectively, reduce risks, and collaborate with others. Your team will be accountable and ready to deliver results!
We welcome the author of “High-Impact Tools for Teams” Stefano Mastrogiacomo
More about Stefano: https://www.teamalignment.co