Business Experiments with Sarah Spoto and Vincent Ducret

Stop Relying on Gut Feeling: How Business Experimentation Drives Innovation

In the ever-changing world of business, instinct can only take you so far. The latest episode of The Innovation Show dives deep into the world of data-driven innovation, exploring how business experimentation can de-risk new ventures and lead to success.

Our Corporate Explorers, Sarah Spoto (Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac) and Vincent Ducret (ChangeLogic), share their experiences implementing a groundbreaking business experimentation framework for General Motors in China.

This episode unpacks the importance of assumption analysis, prioritizing hypotheses, and iterative experimentation for making informed decisions based on real customer data, not just intuition.

You’ll also learn about:

The challenges of corporate innovation and how to overcome them
How to foster a culture of experimentation that embraces celebrating failures as learning opportunities
A real-world example of business experimentation in action

Alison Taylor Higher Ground Interview

Alison Taylor – Higher Ground

Join Alison Taylor, NYU Stern ethics professor and author, to explore ethical challenges, stakeholder capitalism, corporate culture, and the role of leadership in building a responsible and sustainable business.

Teresa M. Amabile

Teresa Amabile – The Progress Principle

Teresa Amabile, author of ‘The Progress Principle,’ sharesher extensive research on motivation and emotions in the workplace.

George Glackin

George Glackin – Value Flows and Design Criteria Maps

This episode of the Corporate Explorer series focuses on developing compelling value propositions through the use of ‘value flows’ and ‘design criteria maps’, as explained by guest George Glackin.

Dan Ariely Misbelief Podcast

Navigating Misinformation with Empathy: Misbelief with Dan Ariely

This episode features Dan Ariely, author of ‘Misbelief, what makes rational people believe irrational things’, focusing on the psychology behind misinformation and belief in conspiracy theories.

Michael Nichols

Venture Building from Idea to Scale with Michael Nichols

Michael Nichols, coauthor of the Corporate Explorer Field Book and Director of Corporate Ventures for MANN + HUMMEL, shares insights on the challenges of inside-out innovation within corporations, emphasizing the importance of validating business models beyond core business practices.

Rita McGrath and Aidan McCullen on The Innovation Show

Rita McGrath: Designing Organisations for Innovation and Growth

In this final of a 4-part episode, Rita McGrath discusses her upcoming book focused on how organisations can design structures that empower decision-making at all levels, embracing a ‘permissionless’ approach to innovation.

Simon Hill and Aidan McCullen

The Power of Collective Intelligence with Simon Hill

Harnessing Global Creativity for Innovat The Power of Collective Intelligence with Simon Hill

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