David Bland, author of Testing Business Ideas, on assumptions mapping and the DuPont case study, The Innovation Show episode 667

EP 667: David Bland on DuPont, Qnity and the Power of Assumptions Mapping

David Bland, lead author of Testing Business Ideas, shares how assumptions mapping helped DuPont and Qnity build an award-winning experimentation culture. Across 35 real opportunities, DuPont saved over $12M by stopping weak projects early and earned about $24M from the ideas that passed.

Podcast cover for The Innovation Show—Chuck House, ‘Innovation Fails’ (Return Maps, Strategy Alignment) and ‘Permission Denied’ book cover.

Corporate Innovation Strategy: Return Maps, Managing Up & Forecasting with Chuck House

Innovation often fails inside big companies. Chuck House explains managing up, using return maps, and aligning strategy so intrapreneurs can get permission to win

Positive SSL