David Bland, lead author of Testing Business Ideas, shares how assumptions mapping helped DuPont and Qnity build an award-winning experimentation culture. Across 35 real opportunities, DuPont saved over $12M by stopping weak projects early and earned about $24M from the ideas that passed.
Posted 8 months ago Tagged Business Model Innovation Change Management Corporate Innovation experimentation Forecasting Innovation Culture Innovation Governance Innovation Management Innovation metrics innovation portfolio Innovation Strategy innovation toolkit Intrapreneurship Leadership managing up organizational strategy Product Development project portfolio management R&D return maps venture building
Innovation often fails inside big companies. Chuck House explains managing up, using return maps, and aligning strategy so intrapreneurs can get permission to win