Stress impacts both human bodies and corporate organizations similarly—prioritizing short-term survival often at the expense of long-term growth. This article draws fascinating parallels and shares insights from experts on balancing immediate crisis management with future-focused strategies. Learn why leaders must prepare during calm times to build resilience and foster innovation.
Stop Relying on Gut Feeling: How Business Experimentation Drives Innovation
In the ever-changing world of business, instinct can only take you so far. The latest episode of The Innovation Show dives deep into the world of data-driven innovation, exploring how business experimentation can de-risk new ventures and lead to success.
Our Corporate Explorers, Sarah Spoto (Product Marketing Manager for Electric Vehicles & Customer Experience with Cadillac) and Vincent Ducret (ChangeLogic), share their experiences implementing a groundbreaking business experimentation framework for General Motors in China.
This episode unpacks the importance of assumption analysis, prioritizing hypotheses, and iterative experimentation for making informed decisions based on real customer data, not just intuition.
You’ll also learn about:
The challenges of corporate innovation and how to overcome them
How to foster a culture of experimentation that embraces celebrating failures as learning opportunities
A real-world example of business experimentation in action
Teresa Amabile, author of ‘The Progress Principle,’ sharesher extensive research on motivation and emotions in the workplace.
leaders are time-strapped, but a major part of transformation efforts includes leaders making time to provide the extrinsic motivation necessary to kindle the intrinsic motivation that may have extinguished inside your people.
There is a need for chaos and order. Too much order and you fossilise. Too much chaos and you fall apart. These things are always in fruitful harmony.
Peter Drucker had it right when he said, “The new always looks so puny-so unpromising-next to the reality of the massive, ongoing business.”
Swiss cheese Model for Ideas Aidan McCullen. Have you noticed a colleague who was once full of ideas, who has gone unusually quiet? Perhaps you may assume they are just disinterested? You may think they are having a bad day? Perhaps instead, they have fallen prey to a corporate lobotomy? Perhaps they are worn down? Perhaps they just couldn’t be bothered any more.
Rob Fitzpatrick is author of “The Mom Test, How to talk to customers & learn if your business is a good idea when everyone is lying to you”
His book details how customer conversations go wrong and how we can do better.
Elvin Turner goes behind the scenes of some of the world’s most innovative companies and decodes the tools, hacks and approaches that help their managers systematically spark ingenuity, agility, and profitable creativity at scale.
We need to spread our bets when we explore with innovation. We need leadership to support innovation initiatives.